Social networks have made it much easier for marketers to find a target audience for most brands. People leave enough information in their accounts so that the offer reaches those who are really interested in it. Let's list the tools that are suitable for this.
Target Audience Parsers
These are special programs that find the target audience based on the characteristics you have defined for them and make a working list. Later, you can upload it entirely to the advertising account, or enter additional parameters and divide it into narrower groups. Then you can make a USP for each of them and make the offer even more precise.
Parsers can do much more lawyer database than just serve as an advertising account in social networks. How to use them as a free internet marketing tool:
Save your advertising budget. The marketer selects only active users for his subject base, without wasting time and money on numerous bots that are not interested in your offer, but they will take PR impressions for themselves. In addition, the group in which you are going to place a PR post can always be checked for cheating.
Segment the audience. Their interests may be similar, but each group has its own motivation to buy. Therefore, segmentation by gender, age, place of residence and other parameters will allow you to make more effective and accurate offers.
Gather an audience of competitors and make your offer better and more interesting.
Find a new target audience. The parser will find similar audiences. For example, other groups that your target audience is also a part of. It will find them by the list of users or by keywords.
Gather the most interested. For example, the audience of live broadcasts is interested in online opportunities. The robot will easily gather the target audience in real time and can repeat the search for users every 60 seconds.
There are different ways to use audience parsers, depending on what you want to achieve.
Social Media Marketing
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Delayed posting services
It is not enough to simply attract an audience. You need to be able to retain it. In social networks, this task is solved by high-quality, useful and, importantly, stable content. For example, delayed posting services provide consistency. How to use them as an Internet marketing tool:
Establish a systematic posting. Post content under different headings and use it to solve various problems – sell, inform, interest, etc. Planning will help diversify posting so as not to fail in the sales topic.
Save time. Prepare posts once, then move on to other tasks.
Increase efficiency. Constantly analyze content to understand which posts get more responses from users and develop this direction. There is integration with the social media analytics and targeted advertising service DataFan. You can always study the statistics of posts: likes, comments, reposts, clicks on links, an increase in the number of subscribers from a specific material and much more.
Increase work efficiency. In addition to automatic post placement settings, you can edit photos and videos, connect reposts to social networks from the site's RSS feed, download publication statistics in one click, invite participants for online teamwork, and much more. It's convenient when all digital tools are in one service - you don't have to constantly switch from one tab to another.