Influencers take summer festivals to the next level

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Influencer marketing campaigns can be so diverse and flexible that they can be adapted to any type of market niche. Given this, here are some ideas on how your brand can develop collaborations with influencers for the summer that is getting closer:

Sponsored content
Brands can collaborate with influencers to promote summer-related products or services through their social media channels. For example, a swimwear brand could work with fashion or travel influencers to showcase their bikini tops or the latest styles in different beach destinations through sponsored social media posts. We recommend reading: Everything you need to know about sponsored posts .

Specifically, the Vichy Laboratoires brand launched a campaign with one of its ambassadors to promote its UV Age Daily sunscreen, and what better time to do so than at the beginning of summer, when people are more exposed to the sun's rays. In his post, Anselmo Menéndez shared with his 105 thousand followers on Instagram his skin care routine and how he prevents aging b canadian ceo email database y using this product. In addition, he ended by motivating his community to participate in his sponsored post with the phrase "What are your “tricks” for taking care of your skin? Share it in the comments."


Other sectors, such as fashion , also know how to take advantage of festivals where everyone wants to stand out with an original look. Influencers serve as inspiration for their hundreds of followers, and this, in turn, can be used by brands to promote their latest collections or models loaded with sparkles ideal for the occasion. An example of this is the influencer of Valencian origin, Teresa Andrés Gonzalvo, who shared her complete look on her Instagram account and tagged some brands she was wearing, such as Hawkers Co and Itshoes, sporting one of her iconic cowboy boots.


Contests, raffles and sales
These types of actions will always be very useful when it comes to increasing brand exposure, engagement and of course sales. Promoting campaigns with influencers on social networks through raffles of your summer products will generate great enthusiasm among the target audience. In fact, if you think about it, summer brings sales, so longed for by many, so you can take advantage of this time to launch discount codes that influencers share with their followers and generate more sales as a result.

As an example of this, we have the influencer Alba Paul Ferrer, who in collaboration with the company Coches.net raffled off 3,000 euros among her followers to buy their next car. And although buying a car is not exclusive to summer, they decided to make the post traveling in their car to various paradisiacal destinations, perfect for summer vacations.