The 10 most mentioned fashion brands by influencers

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In the era of social media and influencer marketing, fashion brands are constantly looking to position themselves in front of their target audience. Thanks to its advanced technology, Kolsquare has been able to analyze the performance of influencers and measure their impact on different brands. These are the ten fashion brands most mentioned by influencers in 2023.


Kolsquare Methodology
This study, based on the analysis of Kolsquare data, presents the performance of fashion and accessories brands around the world . It is based on the analysis of our exhaustive catalogue of influencers, which includes more than 581,509 profiles that have mentioned one of the 306 fashion and accessories brands analysed or have used one of their brand hashtags at least once. The 7,135,696 posts analysed between January 2022 and February 2023 were identified through brand mentions and hashtags on Instagram, YouTube, TikTok, Facebook and Twitter.

The 10 most mentioned fashion brands by influencers

According to our ranking, the brands that dominate social media (all platforms combined: Instagram, TikTok, Facebook, Youtube and Twitter) are:

1. Zara

With 505,055 mentions in the period January 2022-February 2023, Zara maintains its leading position and continues to captivate influencers with its cutting-edge fashion collections. The Spanish brand stands out for its cutting-edge style and quality products, making it an essential choice for influencers around the world.

2. SheIn

The controversial Chinese brand has accumulated 358,774 mentions and is in second place. Shein has experienced a meteoric rise thanks to its influencer marketing strategy. The Chinese brand offers a wide range of clothing at affordable prices, making it a go-to for fashion lovers on a tight budget.

3. H&M

With its global presence and commitment to sustainability, H&M remains a popular brand among influencers, racking up a total of 322,469 mentions . Thanks to its prestigious collaborations and diverse range of clothing, H&M attracts the attention of influencers who care about responsible fashion.

4. NA-KD Fashion

NA-KD Fashion is an online clothing brand that has quickly gained popularity thanks to its collaboration with influencers (it has been mentioned 157,498 times ). Nakd Fashion has recognised the importance of these trendsetters and has established successful collaborations with several world-renowned influencers. These collaborations have allowed the brand to reach a wider audience and exponentially increase its visibility (Jodie la petite frenchie, Matilda Djerf, Juliesfi and Romee Strijd have all collaborated wit chief of vp and training email database h the brand on co-creations).

5. Pretty Little Thing

With 139,277 mentions , Pretty Little Things is a brand known for its modern and accessible women's fashion. Influencers appreciate the variety of styles the brand offers, from evening wear to sportswear. Thanks to its collaborations with influential personalities, Pretty Little Things has made a name for itself in the influencer world.

6. ASOS

This online platform offers a wide selection of brands and clothing and has a total of 132,735 mentions . Influencers appreciate ASOS for its diversity and its ability to meet the needs of different audiences. From casual outfits to more sophisticated ensembles, ASOS remains a reference for fashion lovers. Many influencers have collaborated with the brand: Chiara Ferragni, Olivia Palermo, Gigi Hadid, Caroline Receveur, and many others.