They contribute to the formation of a positive image of the company, that is, they play into your hands. Plus, you are doing a good deed.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned line database about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Opportunity to test the product for free
People like to be offered samples. It's a great way to evaluate a product or service without committing to buy (without signing a contract).
Samples are most often offered directly in retail outlets. For example, supermarkets offer wine, cheese, etc. tastings. Or, for example, pet owners are offered to participate in a survey, and in return they are given a bag of food.
When it comes to services, people are given the opportunity to evaluate it for free at home (for example, they demonstrate furniture cleaning) or in a special promotional zone. This can also be done directly at exhibitions, demonstrating the operation of equipment or even the process of making an item.
To encourage people to make a purchase decision sooner, they are offered limited-time discounts. A well-thought-out distribution of samples can double or even triple sales.
For example, the R&I Group company (St. Petersburg) held an advertising tasting of President cheese. There were about 35,000 participants over five weeks, and sales growth during this time was 63%. Everything was organized very simply: those who wanted to try 12 different flavors of President cheese were offered. After the tasting, you could simply leave, or take a package of the product you liked from the shelf and go to the checkout to pa