Brand Personality: What are Jung’s 12 Archetypes?

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Contents
1 Why does your company need a defined brand personality?
2 Archetypes and the unconscious
3 12 brand archetypes
3.1 The Creator
3.2 The Hero
3.3 The Outlaw or Rebel
3.4 The Lover
3.5 The Ordinary Man
3.6 The Wise Man
3.7 The Explorer
3.8 The Innocent
3.9 The Ruler
3.10 The Jester
3.11 The Caregiver or Protector
3.12 The Magician
4 How to choose your company's brand personality?
4.1 It should reflect the personality of your ideal client
4.2 Base yourself on the values ​​you want your brand to be associated with
4.3 You must be consistent with estonia whatsapp number database the personality you have defined
4.4 Don't try to be everything to everyone
4.5 Brand personality must be maintained at all times
5 Examples of Brand Personality
5.1 The Innocent
5.2 The Hero
5.3 The Ordinary Man
5.4 The Protector
5.5 The Creator
5.6 The Explorer
5.7 The Rebel
5.8 The Lover
5.9 The Magician
5.10 The Leader
5.11 The Jester
5.12 The Wise Man
6 Conclusion
Brand personality
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Brand personality is now openly used by the most relevant companies to connect with their target audience, and make them believe in the message behind their products or services .

This is a strategy that has allowed them to stand out and boost their engagement through the development of a magnetic personality that expresses authenticity and values.

The important thing about this strategy is to understand that a logo is not a brand, and that the naturalness and transparency that they manage to convey through the personality they develop will allow them to capture the attention of the target audience and give them relevance in the face of the competition.

The key is to equip your brand with human traits, those that will allow you to establish a strong connection with your target audience and stay in their memory. This action will even provide you with long-term benefits, as it will reinforce the loyalty of your customers, in addition to ensuring your permanence in the market.

Now the question is, how can you make your company have a good brand personality? How has this ancient theory managed to collaborate greatly with modern marketing ?

https://www.youtube.com/watch?v=4-Xr0pjQa6w
Well, in this post we will explain the brand archetypes and how you can use them to boost your engagement.

You will also discover how Jung's archetypes can help you in this interesting strategy, which today causes more and more companies to become so close to a target audience whose affinity grows exponentially.