SEO is a part of SEM

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It may be abstract and difficult to understand, but what is the difference between SEM and SEO?
In a nutshell, SEO is a part of SEM.


As shown in the diagram above, SEM includes the marketing strategies of SEO australia physiotherapist mailing lead and listing ads.
Many people think that search engine marketing means SEO, but SEO is just one of the strategies in SEM.

Now that we have confirmed the definition of SEM, we will explain SEO and listing ads, which are particularly important within SEM.

What is SEO?
SEO is a strategy for improving the ranking in search results and increasing the number of visitors and conversions from organic searches .
SEO is broadly divided into two types: internal strategies and external strategies.

Internal measures are improvements to the website itself .
We increase internal links by creating a site map, changing the layout such as the position of the purchase button, and creating a breadcrumb list.