Successful promotion in social networks cannot be chaotic, you need competent planning. We tell you how to create a content plan for social networks that will really benefit your business.
Why do you need a content plan?A content plan is a pre-prepared publication calendar. It is needed not only in SMM - it is also advisable to plan blog article topics on a website in advance. We can name at least four reasons to allocate time for a content plan.Saving time. If you decide on the content and prepare it in advance, you won’t have to sit for an hour over a blank sheet of paper thinking about the topic of a post or article. It’s better to set aside a day or two, write the materials, and then simply publish them.Employee control. When there is a content plan, everyone understands how many publications twitter database should be released per month. If less is done, it is worth asking the contractor or employee what happened. Without a content plan, it will be more difficult to control the team: everyone has a different understanding of what it means to “manage social networks” and how much content should be published in the blog.Content quality. Materials that are prepared in advance are better developed. After all, they do not need to be written urgently: there is time for preparation, fact-checking, editing and proofreading.Working towards business goals. The content plan is made taking into account the type and objectives of the business, the needs of the audience. Instead of random posts and company news - a sales funnel or just a logical narrative. With this approach, there is a greater chance that the content will work off the costs: increase sales, recognition or improve the brand's reputation.
"The content plan should be 50% useful posts, 30% entertaining and 20% selling" - this was said from every iron before. In fact, there are no norms or templates: everything depends on the business itself, its goals and the audience the content is aimed at.
trends in theme parties;
DIY decoration ideas;
interesting competitions and games for children, suitable for the age of the audience;
checklists for organizing a holiday: at home, outdoors, at the dacha and in other locations.
You can also spy on content topics in your competitors' social networks or in comments to posts. And sometimes it's more effective to simply ask the audience what materials they would be interested in reading.Sample topics for social networks of a children's party organizer:Let's say a company organizes children's parties. The main audience is parents of children aged 3 to 10. If you publish gourmet recipes or reviews of games for kids on the company's social network, it will look inappropriate and strange.What posts should be in the content plan
Types of content in social networksDepending on the type of tasks that content performs, it is divided into five types.
Useful contentUseful posts help solve problems, answer questions, teach something new, or simply make life easier and more interesting. Let's look at examples of what they are like.A post with a useful PDF file in the AKM “Strategy” channel about how to do SMM in medicineEducational materials. Such materials help subscribers gain new skills or knowledge. A company that publishes educational posts demonstrates its expertise. This increases customer trust. People also unsubscribe less often because they expect new useful and interesting materials.