For intermediate level
Posted: Mon Jan 20, 2025 8:29 am
For intermediate level"Buyology: The Truth and Lies About Why We Buy" by Martin LindstromBuyology isn’t just a book. It’s a guide to the hidden corners of our minds that promises to change the way we look at advertising and marketing. Once you read it, you’ll never look at billboards or brands the same way again.
"Advertising: A Scientific Approach" by Claude HopkinsFrom this book you will understand why marketing results need to be analyzed through data and facts. And why the principle of "like it or not" does not work.
"Crossing the Chasm" by Geoffrey MooreA compass for tech startups looking to reach the mass market, Moore collects strategies for how innovations become popular products.
"Unfair Marketing" by David RodnitskyDavid will show you how to make a business prosper with current assets. Based on the experience and stories of successful companies.
"Guerrilla Marketing in viber database Tourism" by Alexander ShnaidermanA compass for tech startups looking to reach the mass market, Moore collects strategies for how innovations become popular products.
"Native Advertising: Weapons of Marketing Rebellion" by Dan LightsA book about invisible advertising that blends into the content on the platform being promoted. Lights explains how this approach is a game-changer in the advertising world.
"The Energy of the Client. How the Human Approach Pays Off in Business", Evgeny ShchepinThe book reveals how to motivate employees to work productively. The author teaches how to understand the sincere needs of employees and clients, combat negative influences and use criticism in favor of the company.
"Breaking Bad Business Storytelling. PR and Marketing in the HBO Era", Yaroslav KataevStories shape impressions of products, brands, and companies. This book will teach you how to write powerful advertising copy and create compelling scripts for speeches.
"Start with Why?" by Simon SinekThe book clearly differentiates the methods of influence through discounts and advertising from the natural needs of people. It shows what determines the consumer's choice and how to start from his values.
"Drive: What Really Motivates Us" by Daniel PinkThis book shatters the stereotype that carrots and sticks are the best motivators. Pink reveals the secrets of intrinsic motivation based on autonomy, mastery, and purpose.
"Breakthrough Advertising" by Eugene SchwartzThe author teaches how to manage demand and use the audience's needs for your own benefit. After studying, it will become clear how to adapt marketing to any target audience.
"Digital Marketing Strategy: An Integrated Approach" by Simon KingsnorthSimon Kingsnorth's work on how to create a flexible strategy using big data. It will help you understand your customers - their needs, habits, purchases and satisfaction. And also - effectively process information and collect accurate statistics.
"Advertising: A Scientific Approach" by Claude HopkinsFrom this book you will understand why marketing results need to be analyzed through data and facts. And why the principle of "like it or not" does not work.
"Crossing the Chasm" by Geoffrey MooreA compass for tech startups looking to reach the mass market, Moore collects strategies for how innovations become popular products.
"Unfair Marketing" by David RodnitskyDavid will show you how to make a business prosper with current assets. Based on the experience and stories of successful companies.
"Guerrilla Marketing in viber database Tourism" by Alexander ShnaidermanA compass for tech startups looking to reach the mass market, Moore collects strategies for how innovations become popular products.
"Native Advertising: Weapons of Marketing Rebellion" by Dan LightsA book about invisible advertising that blends into the content on the platform being promoted. Lights explains how this approach is a game-changer in the advertising world.
"The Energy of the Client. How the Human Approach Pays Off in Business", Evgeny ShchepinThe book reveals how to motivate employees to work productively. The author teaches how to understand the sincere needs of employees and clients, combat negative influences and use criticism in favor of the company.
"Breaking Bad Business Storytelling. PR and Marketing in the HBO Era", Yaroslav KataevStories shape impressions of products, brands, and companies. This book will teach you how to write powerful advertising copy and create compelling scripts for speeches.
"Start with Why?" by Simon SinekThe book clearly differentiates the methods of influence through discounts and advertising from the natural needs of people. It shows what determines the consumer's choice and how to start from his values.
"Drive: What Really Motivates Us" by Daniel PinkThis book shatters the stereotype that carrots and sticks are the best motivators. Pink reveals the secrets of intrinsic motivation based on autonomy, mastery, and purpose.
"Breakthrough Advertising" by Eugene SchwartzThe author teaches how to manage demand and use the audience's needs for your own benefit. After studying, it will become clear how to adapt marketing to any target audience.
"Digital Marketing Strategy: An Integrated Approach" by Simon KingsnorthSimon Kingsnorth's work on how to create a flexible strategy using big data. It will help you understand your customers - their needs, habits, purchases and satisfaction. And also - effectively process information and collect accurate statistics.