#2: Create an “experimentation framework” to test and improve your marketing strategy
Posted: Mon Jan 20, 2025 8:37 am
After identifying needs and setting actionable goals, bolivia b2b leads build what Noah calls an “experimentation framework.” The aim is to discover the marketing strategies that have the greatest impact on driving results, which is an ongoing process of testing and improvement.
For example, when launching Million Dollar Weekend, Noah's goal was to get 1,000 reviews. He brainstormed marketing ideas such as paid ads, testimonials and YouTube videos. But he realized he could send direct messages (DMs) to people directly on X/Twitter asking for comments.
He tested the idea himself by tweeting an invitation to join his book launch team. About 300 people responded, so he sent them individual DMs. About 70% of people purchased the book and left honest reviews.
Noah provides members of the publishing team with early book purchase opportunities, business guidance, and behind-the-scenes marketing strategies to incentivize purchases. In exchange, he asked them to book and write reviews.
Marketing doesn’t have to be complicated. Noah says if you want to get 10 clients, just make a list of your “dream 10” clients. For high-ticket items with a smaller customer base, you can easily tap into existing contacts and connections. When direct promotion works, there's no need to over-engineer your various advertising channels.
When Noah hit the 1,000 review milestone, the next goal was to hit 25,000 sales in 30 days. He then brainstormed potential marketing ideas and ranked them from highest to lowest expected impact, including:
For example, when launching Million Dollar Weekend, Noah's goal was to get 1,000 reviews. He brainstormed marketing ideas such as paid ads, testimonials and YouTube videos. But he realized he could send direct messages (DMs) to people directly on X/Twitter asking for comments.
He tested the idea himself by tweeting an invitation to join his book launch team. About 300 people responded, so he sent them individual DMs. About 70% of people purchased the book and left honest reviews.
Noah provides members of the publishing team with early book purchase opportunities, business guidance, and behind-the-scenes marketing strategies to incentivize purchases. In exchange, he asked them to book and write reviews.
Marketing doesn’t have to be complicated. Noah says if you want to get 10 clients, just make a list of your “dream 10” clients. For high-ticket items with a smaller customer base, you can easily tap into existing contacts and connections. When direct promotion works, there's no need to over-engineer your various advertising channels.
When Noah hit the 1,000 review milestone, the next goal was to hit 25,000 sales in 30 days. He then brainstormed potential marketing ideas and ranked them from highest to lowest expected impact, including: