It ranked well in Google for the query "SEO campaign"
Posted: Mon Jan 20, 2025 8:42 am
Optimize your old content for search intent Optimizing for user intent isn't just for new content. You can rework old articles and tailor them to the real needs of users. Backlinko once had a case study on increasing traffic and shares in social networks using infographics . . But when the search engine began to better understand what exactly the user needed, the post's positions for the query began to fall.
This is logical: people who enter the query "SEO campaign" are unlikely to india consumer email list want to see a case study of some guy - they need a step-by-step plan. So the article was rewritten for new purposes. As a result, page traffic through search increased by 57.98%: Texterra's 50 Most Trafficked Articles of 2019 Combating Declining CTR It is already clear to everyone that click-through rates in organic search results have decreased.
And by a lot. One study showed that the number of organic clicks in mobile search has decreased by 41.4% since 2015. Why this happens is also clear: organic search results are filled with various blocks with quick answers, advertising, carousels, sections with similar queries, etc. Censorship, blacklisting, disinformation and denial – TV? Google! Now, to stand out in search, you have to literally scream, “Click here!” Otherwise, your site will be ignored.
This is logical: people who enter the query "SEO campaign" are unlikely to india consumer email list want to see a case study of some guy - they need a step-by-step plan. So the article was rewritten for new purposes. As a result, page traffic through search increased by 57.98%: Texterra's 50 Most Trafficked Articles of 2019 Combating Declining CTR It is already clear to everyone that click-through rates in organic search results have decreased.
And by a lot. One study showed that the number of organic clicks in mobile search has decreased by 41.4% since 2015. Why this happens is also clear: organic search results are filled with various blocks with quick answers, advertising, carousels, sections with similar queries, etc. Censorship, blacklisting, disinformation and denial – TV? Google! Now, to stand out in search, you have to literally scream, “Click here!” Otherwise, your site will be ignored.