#1: Research: Find the right influencers
Posted: Mon Jan 20, 2025 8:49 am
For example, someone brazil b2b leads with 100,000 followers but only retweeting company content may have low engagement. In contrast, someone with 500 followers in a niche community is likely to have high engagement on every well-crafted post. You should never ignore the power of nano and micro-influencers with small but powerful communities.
Free B2B Influencer Marketing Program Influencer Engagement Examples
Influencers can be Instagram creators or YouTube stars, but they can also be bloggers, podcasters, or people with active email lists or membership communities. For B2B brands, an influencer might be someone with a highly active Facebook group or LinkedIn.
Additionally, there is a misconception that certain platforms are only suitable for certain influencers. For example, many people think TikTok is only suitable for B2C influencers. However, this is not always the case, as different creators can leverage these platforms in different ways.
Influence can also come from less obvious sources. For example, someone with an extensive email list of 200,000 to 400,000 subscribers, high open rates, and high engagement can become an influencer even without a large social media following.
By following Justin's four-step framework of research, content creation, promotion, and ongoing engagement, you can build real influencer relationships and expand your reach and credibility without spending a penny on expensive tools Or paid sponsorship.
Free B2B Influencer Marketing Program Influencer Engagement Examples
Influencers can be Instagram creators or YouTube stars, but they can also be bloggers, podcasters, or people with active email lists or membership communities. For B2B brands, an influencer might be someone with a highly active Facebook group or LinkedIn.
Additionally, there is a misconception that certain platforms are only suitable for certain influencers. For example, many people think TikTok is only suitable for B2C influencers. However, this is not always the case, as different creators can leverage these platforms in different ways.
Influence can also come from less obvious sources. For example, someone with an extensive email list of 200,000 to 400,000 subscribers, high open rates, and high engagement can become an influencer even without a large social media following.
By following Justin's four-step framework of research, content creation, promotion, and ongoing engagement, you can build real influencer relationships and expand your reach and credibility without spending a penny on expensive tools Or paid sponsorship.