BtoB web marketing is an exchange
Posted: Mon Jan 20, 2025 8:52 am
Marketing Automation
Marketing automation is the use of a tool called a marketing automation tool to deliver the right content at the right time according to the customer's status in order to nurture potential customers.
When sending emails or advertisements, it takes a lot of effort to think about and accounting directors email lists execute each time "I will send this content to this potential customer."
However, if you use a marketing automation tool, it will do this automatically, significantly reducing the amount of work required and increasing accuracy.
Success stories
between companies, and it is necessary to acquire potential customers and nurture them carefully.
Let's take a look at some examples of companies that have been successful in BtoB web marketing.
Salesforce.com Inc.
Salesforce.com, Inc. is the world's largest company that provides customer relationship management systems. They run a blog called "Customer Success" that targets sales representatives at each company and supports their sales activities.
The blog "Customer Success" is packed with content that piques the interest of readers, including articles on trends and innovation, marketing, and sales strategies.
Interested readers can then take action by trying out a free demo, downloading materials, or participating in a seminar. This can be said to be web marketing that acquires potential customers.
Marketing automation is the use of a tool called a marketing automation tool to deliver the right content at the right time according to the customer's status in order to nurture potential customers.
When sending emails or advertisements, it takes a lot of effort to think about and accounting directors email lists execute each time "I will send this content to this potential customer."
However, if you use a marketing automation tool, it will do this automatically, significantly reducing the amount of work required and increasing accuracy.
Success stories
between companies, and it is necessary to acquire potential customers and nurture them carefully.
Let's take a look at some examples of companies that have been successful in BtoB web marketing.
Salesforce.com Inc.
Salesforce.com, Inc. is the world's largest company that provides customer relationship management systems. They run a blog called "Customer Success" that targets sales representatives at each company and supports their sales activities.
The blog "Customer Success" is packed with content that piques the interest of readers, including articles on trends and innovation, marketing, and sales strategies.
Interested readers can then take action by trying out a free demo, downloading materials, or participating in a seminar. This can be said to be web marketing that acquires potential customers.