The war in content editing in 2017
Posted: Mon Jan 20, 2025 8:57 am
rld of content publishing will be the protagonist of a war whose main weapons will be quality, imagination and technology, pursuing two main objectives: to capture the user's attention and get them to respond positively to the company's offer.
What are the most important points to highlight in this fight that aims to reach the maximum possible audience?
The importance of hiring the best content editor
Every company that wants to achieve great results in the shortest what is a loan? time possible will struggle to have the best people in its ranks. Content editors are an essential part of the success of any campaign , so brands will continue to invest in what they consider profitable, and that is:
-Young talent with vision and desire to implement cutting-edge ideas that can adapt to new trends and technologies.
-Staff with sufficient experience, whose work portfolio is brilliant and speaks for itself of the effort invested in creating high-quality content for different brands and clients.
These two factors are the foundation for successfully dealing with competition and at the same time getting the public to show preference for each product and service offered. This is also achieved thanks to the unique content created for them, which integrates all the necessary elements to guarantee its reach: multimedia elements, originality and impeccable quality, among others.
An example of this is the New York Times’ T Brand Studio . This agency is focused on creating top-notch content and they know that to do so they need the right human resources to fulfill this function perfectly.
Content Edition this 2017
Creating memorable content
Venture Beat talks about an interesting phenomenon known as “the five percent .” This means that out of all the content produced, only that percentage is relevant. Of course, it is the responsibility of the content editor and the creative team to prevent this from happening. How can this be achieved?
The first thing to do is to take advantage of this situation to your advantage. That is, standing out from the competition requires producing content that has the strength and quality to impact and remain in the minds of potential customers for a sufficient amount of time, from discovery to decision-making.
In 2016, brands like Under Armour , Nike , and Airbnb's collaboration with the Art Institute of Chicago offered great examples of the above. Their eye-catching digital marketing campaigns are only the result of content creation and editing work that takes care of even the smallest detail.
Companies should also remember that “content is king.” Therefore, before making large investments, it is necessary to pay attention to the basics, from SEO elements to the ability to convey an idea in a few or many words, depending on the needs of each campaign.
Technology and its role in this war
In addition to the work of the content editor and his team, another essential element in today's digital marketing must also be taken into account: technology at its different levels of application. The most important examples are:
– Data-optimized content . Netflix is the leading company in this area: its system allows you to know exactly when a user pauses, when they suddenly stop streaming because they don’t like what they see, as well as what percentage of the audience that watches a drama series also prefers action movies. Although we are talking about very expensive technology here, the truth is that investing in software that allows you to optimize data and obtain important statistics from it will be crucial to understanding trends and making important business decisions.
– Smart Content . Smart content will become increasingly important to ensure that the purchasing cycle flows dynamically. This way, the user will find what they are looking for with minimal effort.
-Content editing and its connection with multimedia elements. The information presented to the user today requires the use of everything that immediately captures their attention. Video marketing, for example, has emphasized the importance of visually telling stories that connect with the audience. In the near future, the union of this technique with augmented and virtual reality, among other technologies, will be decisive in order to succeed in a resounding manner in the world of digital editing and marketing.
In short, the content editor's job is never over. Their work and responsibility can make the difference between the success or failure of a campaign, and therefore the good positioning of a company within its field of action. Therefore, in 2017, their presence is more relevant than ever to win this digital battle.
What are the most important points to highlight in this fight that aims to reach the maximum possible audience?
The importance of hiring the best content editor
Every company that wants to achieve great results in the shortest what is a loan? time possible will struggle to have the best people in its ranks. Content editors are an essential part of the success of any campaign , so brands will continue to invest in what they consider profitable, and that is:
-Young talent with vision and desire to implement cutting-edge ideas that can adapt to new trends and technologies.
-Staff with sufficient experience, whose work portfolio is brilliant and speaks for itself of the effort invested in creating high-quality content for different brands and clients.
These two factors are the foundation for successfully dealing with competition and at the same time getting the public to show preference for each product and service offered. This is also achieved thanks to the unique content created for them, which integrates all the necessary elements to guarantee its reach: multimedia elements, originality and impeccable quality, among others.
An example of this is the New York Times’ T Brand Studio . This agency is focused on creating top-notch content and they know that to do so they need the right human resources to fulfill this function perfectly.
Content Edition this 2017
Creating memorable content
Venture Beat talks about an interesting phenomenon known as “the five percent .” This means that out of all the content produced, only that percentage is relevant. Of course, it is the responsibility of the content editor and the creative team to prevent this from happening. How can this be achieved?
The first thing to do is to take advantage of this situation to your advantage. That is, standing out from the competition requires producing content that has the strength and quality to impact and remain in the minds of potential customers for a sufficient amount of time, from discovery to decision-making.
In 2016, brands like Under Armour , Nike , and Airbnb's collaboration with the Art Institute of Chicago offered great examples of the above. Their eye-catching digital marketing campaigns are only the result of content creation and editing work that takes care of even the smallest detail.
Companies should also remember that “content is king.” Therefore, before making large investments, it is necessary to pay attention to the basics, from SEO elements to the ability to convey an idea in a few or many words, depending on the needs of each campaign.
Technology and its role in this war
In addition to the work of the content editor and his team, another essential element in today's digital marketing must also be taken into account: technology at its different levels of application. The most important examples are:
– Data-optimized content . Netflix is the leading company in this area: its system allows you to know exactly when a user pauses, when they suddenly stop streaming because they don’t like what they see, as well as what percentage of the audience that watches a drama series also prefers action movies. Although we are talking about very expensive technology here, the truth is that investing in software that allows you to optimize data and obtain important statistics from it will be crucial to understanding trends and making important business decisions.
– Smart Content . Smart content will become increasingly important to ensure that the purchasing cycle flows dynamically. This way, the user will find what they are looking for with minimal effort.
-Content editing and its connection with multimedia elements. The information presented to the user today requires the use of everything that immediately captures their attention. Video marketing, for example, has emphasized the importance of visually telling stories that connect with the audience. In the near future, the union of this technique with augmented and virtual reality, among other technologies, will be decisive in order to succeed in a resounding manner in the world of digital editing and marketing.
In short, the content editor's job is never over. Their work and responsibility can make the difference between the success or failure of a campaign, and therefore the good positioning of a company within its field of action. Therefore, in 2017, their presence is more relevant than ever to win this digital battle.