Loyalty In the future, LINE, brand owners and Dentsu Aegis Network will continue to work together to create a win-win ecosystem and build a healthy and high-performance consumer co-prosperity circle. 56d4da41bae5301b2278dc5d277b09d7.png From left to right: Chen Qiuxiang, general manager of APT Fischer Taiwan, Lu Bingxun, general manager of Beilide, Wang Yurong, senior deputy general manager of LINE Enterprise Solutions Division Unique insight, accurate data insights, grasp leading trends, and create a comprehensive media plan GroupM Limited Taiwan Branch Hong Kong GroupM Limited Taiwan Branch Under the umbrella of the world-renowned communications holding company "WPP Group", GroupM Media Group has strong media planning and purchasing capabilities, and can customize media application solutions for customers.
In the wave of digital transformation, new battlefields are happening everywhere. In seconds, Susan Chao, CEO of GroupM Media Group, continues to transform by “adapting to changes” and uses MarTech (marketing technology) that combines marketing, technology, and management to win every game. Zhao Shaoqi shared that under the MarTech trend, all albania mobile phone number list digital projects must have huge and complete consumer data, and this is LINE’s most important asset. Wherever the consumers are, LINE will be there. With LINE’s dense With its ecosystem, GroupM provides accurate data insights and recommendations to clients, tailoring a complete marketing media investment plan. LINE's service ecological chain spans entertainment, news, e-commerce, transportation to electronic payment.
Such as performance tracking, consumption insights and attribution analysis, allowing GroupM to plan super-level B2C, B2B, O2O marketing and Over the past few seasons, the promotion plan has kept the customer's brand power and marketing power full, especially for e-commerce customers. From brand recognition to shopping guide, conversion and marketing, it is all done in one go, effectively integrating brand audio, video and image information into consumers' lives. It is not a one-sided linear communication, and the impressive return on investment allows GroupM customers to understand the amazing communication power of LINE.