DBS also recognized the importance of DX from the inside out. In other words, DX is not driven by executives, but by everyone in the company and must come from a shared mindset and a common goal. That’s why they introduced “human-centered design thinking” and took initiatives where every employee was challenged to create an app. DBS also threw out the linear, hierarchical decision-making process—where you had to get permission from your superiors, then their boss, the next boss, and so on. Instead, they replaced this with quick face-to-face meetings that involved all stakeholders to effectively exchange ideas and make decisions together. By making changes that affected the organizational structure, they were able to make the process of adopting new practices and technologies faster and more inclusive for employees of all status.
6. GoJek and its Super App
Gojek, Indonesia’s first unicorn, created a ride-sharing service that connected commuters with motorbikes (called “Ojek”). Essentially, Gojek was a pimped-out version of Uber — they turned their mobile app into a “super app.” Modeled after the Chinese platform WeChat, Gojeck was designed to serve as a single portal for a wide range of services. To name a el salvador telegram number database few, it includes GoFood for food delivery, GoSend for package delivery, GoBills for bill payments, and even GoMassage for ordering massages on demand. Gojeck’s main competitor in the ride-sharing space, Singaporean startup Grab, later adopted the exact same SuperApp approach to provide maximum convenience to their customers.
7. Smart Home from SK Telecom, LG and Samsung
Three South Korean tech giants, SK Telecom, LG and Samsung, have come together to design smart home services. SK Telecom has actually created a smart home platform, but through this collaboration, Samsung and LG's home products can be monitored and controlled through SK Telecom's smart home application. This means that consumer electronics such as refrigerators, washing machines, ovens, vacuum cleaners, etc. will be partially "remotely controlled." This is a truly user-centric initiative as it prioritizes consumer experience, ease of use, and overall convenience.
What is Digital Transformation (DX)?
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