Identify the users you want to reach

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Select potential customers from the perspective of "who you are selling what to" and aim to deliver to users who will convert. Wasted clicks will not lead to profits, and will only increase CPA and cost you money.

Setting up site links
In premium positions, you can set site links that can display additional information cfo email list other than the ad copy, leading users to useful content within the ad. Site links tend to increase click-through rates and take up more screen space, so be sure to set them.

summary
Premium positions are ads that are displayed above search results, so they are more likely to attract users' attention and have a higher click-through rate. To successfully manage your listing ads, be sure to try out the tips for taking advantage of premium positions introduced in this article.

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