How Instagram can help your Social SEO?

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The popular video and image sharing network known as Instagram is a great tool for taking advantage of the benefits of Social SEO. To do so, a strategy focused on the quality of the content produced exclusively for this platform must be developed.

So, how does this social network help you rank your website in search engines?

1. Capture loyal followers
Instagram helps your Social SEO

The more than 500 million subscribers that make up the usages of car owner database Instagram audience are people who love the novelty and appeal that audiovisual content offers. Photos and videos are very powerful marketing tools to generate a base of followers who will later become leads and ultimately, secure customers. The key to achieving this is to create attractive, colorful, high-quality photos that accurately reflect the message you want to convey through the campaign in question.

2. The importance of the link


Although Instagram has yet to introduce the function for direct links in photos and videos to direct users to the corresponding page, it does allow including a URL in the profile, so followers will have to be constantly reminded to visit it and invited to click on the corresponding hyperlink. This way, sufficient traffic to the company's website is guaranteed.

3. Instagram and the benefits of digital marketing


This network is the ideal platform to develop and launch a wide-reaching advertising campaign, designed especially for a dynamic audience interested in those products and services that will add value to their lives. Whether you promote an e-book about how to invest intelligently in the stock market, or you own a gourmet food business, your plan must include sufficiently eye-catching elements, created with the highest possible quality, to get each follower to interact through questions and comments frequently.

4. Labeling


This technique will help the rapid dissemination of shared images and videos. That is why it is important that hashtags meet the following characteristics:

-They must be in perfect context with the information: that is, if your campaign is about sportswear, the most appropriate, in addition to the corresponding brand, will be words and phrases such as #HealthyLife, #Fitness, #WorkoutTime, #QualitySportswear, among others. Avoid rambling and including tags that are not related to the topic.

-You should not overuse these elements, as too many of them will be unpleasant for the reader and will take away credibility from your content. Depending on each photo or video, use those that you consider important, although generally a maximum of ten will be more than enough.

-Tags should help group content, so aim for objectivity and avoid long, fancy phrases. Example: For an image illustrating the best Android smartphones, using something like #AndroidTechnology or #Top10Smartphones will work better than inappropriate hashtags like #BestAlternativesToTheExpensiveIPhone or #LookNoLongerAtTheCompetitionAndBuyYourNewAndroid.

5. Interaction with followers


Answering each subscriber's messages, as well as answering their questions and listening to their suggestions, is part of the healthy feedback you get on Instagram. Paying attention to your conquered follower base is essential to earning their preference and at the same time improving any aspect of the corresponding campaign. Interacting day after day in this way will gradually build good relationships with potential customers.

Instagram is an excellent platform to meet the objectives of Social SEO . Achieving this goal requires taking care of every detail so that all the elements are in order and the content goes viral naturally, thus generating the desired visits and strengthening the presence of the corresponding website on the Internet.