This is how the success of the most desired burgers is managed

[bitheerani319]

We spoke to Aleix Puig, co-founder and co-CEO of VICIO, one of the most talked about companies in recent years, in Holded Magazine. And no wonder, since they have shown that if your marketing and your product are obscenely good, you have a good chance of conquering the world.
When he collected his trophy as the winner of the seventh indonesia phone number list of Masterchef, nothing foretold that Aleix Puig would fill his immaculate white apron with ketchup, mustard and, especially, Vicio sauce. Even less that he would revolutionise the hamburger business with a product and marketing that is close to addictive. But yes, VICIO is today a reality that satisfies our most primal carnivorous instincts.

How do you manage the coolest brand of the moment? And, what is equally or more important, how do you manage the more than a million hamburgers served in just over two years? We light the stove with Alex Puig and get down to business right now, because in this 'Managing With' of Holded Magazine something very big is going to be cooked up.