You can’t control the bids for each keyword

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In Dynamic Search Ads (DSA), Google automatically selects keywords based on the content of the landing page. Therefore, you cannot set detailed bids for each keyword. The disadvantage is that it is difficult to control the bids, as with traditional search-based ads. If you want to change the bids for specific keywords, you should set them manually or use them in conjunction with other advertising services.

2. You can’t control the wording of your ad titles
In Dynamic Search Ads (DSA), the ad title is automatically set along with the keywords. While cio and cto email lists this reduces the amount of work, it also reduces the degree of freedom, so it is not suitable for those who want customization. Also, since the title is determined mechanically, it may not match the company's image or product. After the ad is delivered, it is necessary to regularly verify the effectiveness.

3. It may not be suitable for your company’s products or brand.
Since keywords are automatically generated, there may be cases where keywords that your company does not want appear. This can be a disadvantage for companies that value their brand and image. However, Dynamic Search Ads (DSA) do allow you to set "exclusion words." If there are keywords that you want to exclude because they do not fit the content or image of your ad, set the exclusion words.