Identify the right category : The first step

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From this example, another category emerges: beauty . This, of course, is for those who are passionate about skincare, cosmetics, haircare, and manicures/pedicures. Accordingly, subcategories include SkincareTok, NailTok, HairTok, and MakeupTok, among others. On BeautyTok, you’ll find tutorials, product tests, and fun “Get ready with me” content, which is wonderful for indirect product placement. Read Kolsquare’s industry report on beauty brands and influencer marketing.

Entertainment – ​​This category is all about making people laugh and have fun, which is a hallmark of TikTok. Videos in this category typically include comedy skits, parody videos, and comedic commentary on current events or pop culture. Users can expect a wide variety of content , including lip-syncing, memes, and other types of comedic expression.

The most popular hashtags in this category include #comedy, #funny, and #parody. Users often use these hashtags to discover and participate in comedic challenges, such as “Try Not to Laugh” challenges or parodies of popular songs or movies.

Dance – This is the category through which Tiktok has gained such massive popularity. Of course, it’s all about movement and music. Videos in this category often feature choreographed dance routines set to popular music. These videos can range from solo performances to group routines and are often categorized under the hashtags #dance, #choreography, and #dancer.

The Fitness & Sports content category is all about staying active and healthy, and therefore features workout routines, sports training, and other fitness-related content. This is where the category overlaps with the following categories, as healthy eating and an athletic lifestyle often go hand-in-hand. Popular hashtags in this category include #fitness, #workout, and #sporttraining. These hashtags are often used to discover and participate in fitness challenges, such as the “100 Rep Challenge” or the “30 Day Fitness Challenge.”

TikTok also offers a lot of food and cooking- related content , such as recipe demonstrations, food reviews, and cooking competitions. These videos can range from simple beginner recipes to advanced cooking tutorials and are tagged with #cooking, #food, and #recipe.

DIY : Pranks encourage creativity and making things, which is not surprising given TikTok’s main target audience, Gen Z , and its focus on sustainability and environmental awareness. Often, videos in this category show step-by-step instructions on how to make or renovate something, such as DIY projects, pranks, and life hacks. The most common hashtags are #DIY, #howto, and #prank.

As mentioned, these categories are not mutually exclusive and a video can belong to more than one . Additionally, the popularity of hashtags can change based on current trends and challenges, so it is important to keep an eye on trends and adjust your strategies accordingly.

How to launch an influencer marketing campaign with content categories and go viral with it
Launching a TikTok influencer marketing campaign based on a specific category can be vp safety email database a great way to increase your brand's visibility and reach. Here are some specific tips to get you started:

1. is to identify the category that best fits your brand and your target audience. This step makes sense, as you’ll typically follow a similar process when searching for the right influencers*.

2. Research popular hashtags : Once you’ve determined the category, research the popular hashtags within that category. This will give you an idea of ​​what type of content is resonating well with users and what challenges or trends are currently popular.

3. Work with the right influencers – Identify influencers in your chosen category who have a large, engaged following. Make sure their content aligns with your brand and that their audience is a good fit for your target audience.

4. Use the right hashtags : Create branded hashtags that match your challenge or trend and encourage influencers and users to use them when sharing their content. This makes it easier for users to find and participate in the challenge, and also increases your brand visibility.

It's important to remember that achieving viral success on TikTok isn't easy, and it requires a lot of planning and creativity. But if you follow these steps and focus on a specific category, you'll be able to increase your chances of success and reach your target audience.