8 types of Community Manager
Posted: Mon Jan 20, 2025 10:22 am
Thousands of companies around the world have seen the importance of digital communication. The Community Manager is responsible for maintaining, increasing and, in a certain way, defending the company's relationships with its customers.
David Coghlan, a professor at Trinity College Dublin, says that the Community Manager is the face of the brand . Therefore, he/she meets a psychological and professional profile that we can highlight. The digital revolution demands a creative, organized, extroverted and strategic person. In addition, he/she must have knowledge of marketing 2.0, communication skills, writing, social media management and web analytics.
If you are interested in developing this profession or already do it, continue how can our overseas chinese in uk data help your business? reading and discover the 8 types of Community Managers and their fundamental characteristics.
1. Freelance
The Freelance CM, as Milca Peguero points out , is characterized by not only working with the online communication of the brand, but also acting as a sales executive. He manages more than two brands at the same time because, although he develops digital marketing strategies , he is outside the organization.
Types of Community Manager
2. Strategist
This is the person who participates in the entire strategic process, produces ideas, creates, generates, structures, evaluates and organizes the Social Media strategy and an action plan for the brand.
3. Executor
The person responsible for carrying out the strategies proposed by the Social Media Strategist does not plan, but rather executes the measures taken by the account executives, based on the objectives set.
4. Analyst
This person is responsible for planning the different media or (social) networks in which the company must have a presence. He/she analyses the digital platforms that adapt to the objectives and target audiences.
5. In House
They are the ones who carry out the work from the company and, depending on the size of the company, they can also be strategists or executors to manage the company's digital presence.
6. Senior
This professional is specialized in requesting orders and suggestions from the digital or e-commerce area. His experience is notable in the management of virtual communities and strategies.
7. Personal Brand
Use branding strategies to develop a personal brand. The intention is to show personal tastes through social networks and, above all, to establish enriching relationships and/or connections with users.
8. Activator
Social networks expose people in a huge way and Community Managers do not escape this reality. One of their basic functions is to respond to user requests and comments to generate engagement . Activators are ready to develop the strategy pre-established by strategists, but not only as transmitters of the message, but as conversationalists, generators of dialogue to create community.
The key to success for any Community Manager is constant updating and management of technologies. It is important to ask yourself: What are other brands doing? What is the trend or #TrendingTopic that is setting the tone? Are customer needs being met? Am I fully up to date?
These answers will undoubtedly tell you where you stand in the external market, which will help you to be the best in your field and create the appropriate strategies that will allow you to position your brand within the 2.0 world.
David Coghlan, a professor at Trinity College Dublin, says that the Community Manager is the face of the brand . Therefore, he/she meets a psychological and professional profile that we can highlight. The digital revolution demands a creative, organized, extroverted and strategic person. In addition, he/she must have knowledge of marketing 2.0, communication skills, writing, social media management and web analytics.
If you are interested in developing this profession or already do it, continue how can our overseas chinese in uk data help your business? reading and discover the 8 types of Community Managers and their fundamental characteristics.
1. Freelance
The Freelance CM, as Milca Peguero points out , is characterized by not only working with the online communication of the brand, but also acting as a sales executive. He manages more than two brands at the same time because, although he develops digital marketing strategies , he is outside the organization.
Types of Community Manager
2. Strategist
This is the person who participates in the entire strategic process, produces ideas, creates, generates, structures, evaluates and organizes the Social Media strategy and an action plan for the brand.
3. Executor
The person responsible for carrying out the strategies proposed by the Social Media Strategist does not plan, but rather executes the measures taken by the account executives, based on the objectives set.
4. Analyst
This person is responsible for planning the different media or (social) networks in which the company must have a presence. He/she analyses the digital platforms that adapt to the objectives and target audiences.
5. In House
They are the ones who carry out the work from the company and, depending on the size of the company, they can also be strategists or executors to manage the company's digital presence.
6. Senior
This professional is specialized in requesting orders and suggestions from the digital or e-commerce area. His experience is notable in the management of virtual communities and strategies.
7. Personal Brand
Use branding strategies to develop a personal brand. The intention is to show personal tastes through social networks and, above all, to establish enriching relationships and/or connections with users.
8. Activator
Social networks expose people in a huge way and Community Managers do not escape this reality. One of their basic functions is to respond to user requests and comments to generate engagement . Activators are ready to develop the strategy pre-established by strategists, but not only as transmitters of the message, but as conversationalists, generators of dialogue to create community.
The key to success for any Community Manager is constant updating and management of technologies. It is important to ask yourself: What are other brands doing? What is the trend or #TrendingTopic that is setting the tone? Are customer needs being met? Am I fully up to date?
These answers will undoubtedly tell you where you stand in the external market, which will help you to be the best in your field and create the appropriate strategies that will allow you to position your brand within the 2.0 world.