@foodiesnitch : “My approach is to answer questions that I ask myself. If I’m traveling, I talk about where to stay, where to eat, how I spend my time, to inspire others. The do’s are: connect with local businesses, respond to comments and texts, and engage with your audience. The don’ts are: posting just for the sake of posting (be intentional!), working for free, and sharing really personal details.”
@maria.layton : “My approach is to stay true to my authentic self while providing the best possible information and valuable products to my audience. What I need to do is always be real and what I don’t want to do is share anything I don’t believe in.”
@tsvetifit : “I work a nine to five job, and before and after I’m creating content for Instagram and YouTube. I spend at least an hour a day creating content. The last YouTube video I uploaded took me 6 hours because I do the scripting, filming, editing, everything myself. I tried TikTok [but] it’s too much to deal with Instagram and YouTube.”
How do you choose which brands to work with?
@foodiesnitch : “Since I talk about food, travel, design, and clothing on my page, those are the brands I look to. I recently signed with a talent management company ( Shine Talent Group ) which has allowed me to outsource the negotiation part of working with brands and really focus on creating, which is my ideal situation.”
@maria.layton : “The main thing I ask myself when deciding whether to go ahead or not with a campaign is, ‘Would I really buy this with my own money? ’ and that will determine whether I go ahead or not.”
@tsvetifit : “I only partner long-term with two brands in the fitness and apparel industry. audit directors auditors email database I get a commission. They are very specific to my niche, which is workouts, wellness, healthy eating, healthy living. I don’t accept offers from other brands to promote something short-term in exchange for payment.”
How do you set fees for your work?
@foodiesnitch : “My fees are determined by metrics and industry standards. My management team helps set them and we’ve adjusted them as I’ve grown. I usually send performance metrics after each campaign. The [increasing] costs are justified. Most creators who do this full-time not only spend every day maintaining their account, but they’ve also built trust with their audience and that’s valuable.”
@maria.layton : “Sometimes it’s important to build a relationship first and monitor ROI through a giveaway campaign before talking about budget. Brands can get the most value from influencer content by continually working with the same influencers on extended campaigns, purchasing content from influencers to power through their endgame, and using influencers to create content around their ‘timeless’ products.”
@tsvetifit : “I don’t try to make money from partnerships and promotions. I recently started my own business offering [fitness and wellness] services. My values are to grow as a trainer, as a person, to help people, and then if you can make money on top of that, great. I can afford it because I have another job. My monthly income doesn’t depend on brands, which I think is a problem for a lot of influencers.”
What is your approach to content creation?
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