To take advantage of Google

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Create a corporate page for your brand on this network. Announce every publication from your site on this page. Ask your employees to post links to new articles on their profiles. 8. Optimizing snippets As mentioned above, rich snippets attract attention and encourage conversions. This task can also be achieved with engaging page titles and descriptions. Recently, Google stopped measuring the maximum length of the title by the number of characters.


Now the search engine limits the page title to 500 pixels. It is difficult for a laos customer email list marketer to determine how many pixels the title will take on the search results page, so you should still focus on the number of characters in the title. Usually, Google fully displays titles up to 80 characters with spaces. Google recommends creating a unique description for each page of the site.


This meta tag does not always make it into the snippet. However, do not neglect the opportunity to make the page description engaging. 9. Regularly publish new content Regular publication of content increases the number of queries by which users find the site. This automatically increases the resource's traffic. By the way, by publishing quality content, you acquire natural external links. The optimal frequency of updates is determined individually for each project.