SocialAI
Sayman says that “tens of thousands” of people peru b2b leads had signed up to his app before he joined Meta. And while many of them, you’d suspect, would have done so out of curiosity, many were also using it regularly, which is another indicator that there’s significant interest in this type of interaction and activity.
You could also look to China, and the popularity of AI-generated characters which now sell products on live streams in the local version of TikTok, and other video apps.
As you can see, TikTok’s parent company ByteDance has already seen huge adoption of wholly AI-generated video characters, which are cheap to create, and can showcase products, 24/7. Indeed, there are now over 993,000 digital avatar companies registered in China alone, while TikTok is also experimenting with new models to improve their AI character accuracy.
And it’s now offering these same video character creation options for TikTok, via its “Symphony” creative studio.
TikTok AI video generation
So while the instinctive response to Meta unleashing an army of AI profiles has been largely negative, and for good reason, the data shows that people will engage with these depictions, and that they can, and will be a good way to increase in-app engagement, and opportunities for social selling.
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