Every customer journey begins with the same step. That step is brand awareness.
A cartoon depicting a man pointing to a white board jamaica business email list showing the standard marketing funnel. There is an sign with an arrow pointing to the consideration stage of the funnel that says "You Are Here".
Source: Marketoonist
Your brand awareness strategy will set the tone for a person’s entire experience with your brand. Start things out on the right foot, and you could sow the seeds for your next crop of brand advocates.
If that’s not enough, don’t worry—it’s not even the best part.
As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand.
“Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Your audience becomes a pipeline to your most relevant customer in the exact moment their friends and family need your product. That is the power of brand awareness.”