Pros and cons of Wildberries for suppliers
Posted: Tue Jan 21, 2025 3:27 am
In the first years of its creation, in the early 2000s, Wildberries differed little from regular online stores. The main part of the assortment was clothing, and orders were delivered by Russian Post. Growth began when the online store was the first on the market to introduce free delivery and began to cover the country with pick-up points as quickly as possible. In a couple of years, the company covered almost all major cities in Russia and turned its attention to the regions.
If at first Wildberries was engaged in the purchase of goods independently, then during the crisis of 2014 the platform completely switched to a "commission" model - Amazon works on the same. Now the assortment is added by suppliers, they also interact with clients, and Wildberries takes on the organization of the retail space, promotion, storage and delivery, for which it charges a commission.
Today, the range of products has expanded significantly. The Wildberries business model is characterized as an online hypermarket, a universal store or a marketplace. The company directly cooperates with large cambodia email list manufacturers, official distributors and actively attracts suppliers of various levels.
Want to sell products on Wildberries, but don't have the time or money to practice "blindly"? Download our guide to increasing sales on marketplaces and get direct recommendations on optimizing product cards and advice from professionals on how to avoid mistakes.
Download in Telegram
Undoubtedly, the first thing that attracts suppliers to Wildberries is its multi-million audience. The more traffic, the higher the chances of successful sales. In addition, the advantages include :
— The company has warehouses and its own courier service.
— A variety of built-in tools for analytics and promotion.
— A well-thought-out system of interaction with clients.
— Electronic document management.
— Mobile application for sales management.
— Weekly payments to partners.
If at first Wildberries was engaged in the purchase of goods independently, then during the crisis of 2014 the platform completely switched to a "commission" model - Amazon works on the same. Now the assortment is added by suppliers, they also interact with clients, and Wildberries takes on the organization of the retail space, promotion, storage and delivery, for which it charges a commission.
Today, the range of products has expanded significantly. The Wildberries business model is characterized as an online hypermarket, a universal store or a marketplace. The company directly cooperates with large cambodia email list manufacturers, official distributors and actively attracts suppliers of various levels.
Want to sell products on Wildberries, but don't have the time or money to practice "blindly"? Download our guide to increasing sales on marketplaces and get direct recommendations on optimizing product cards and advice from professionals on how to avoid mistakes.
Download in Telegram
Undoubtedly, the first thing that attracts suppliers to Wildberries is its multi-million audience. The more traffic, the higher the chances of successful sales. In addition, the advantages include :
— The company has warehouses and its own courier service.
— A variety of built-in tools for analytics and promotion.
— A well-thought-out system of interaction with clients.
— Electronic document management.
— Mobile application for sales management.
— Weekly payments to partners.