Detailing the process further, we can say that Real Time Bidding works as follows
Posted: Tue Jan 21, 2025 3:32 am
User data is collected in the form of cookies when the user enters a website, creating a visitor profile.
If the user's attributes match those defined by advertisers or media companies that advertise, the offer is sent.
Companies, together with their media agencies, make an offer to the owners of the inventory, which would be the website and the data providers. In this way, it is guaranteed that impressions are only purchased at the time when they are going to be shown to the user profile of interest.
The offer is sent to all advertisers at the same time, so they can proceed to bid for their ad to appear on that page . There are several bidding options: by banner format , by single advertiser and by floating ad.
The publisher is responsible for receiving all the offers and choosing armenia whatsapp resource the one that interests it most. All of this happens very quickly. It is estimated that the time between the advertisers receiving the offer, placing the bid and the publisher receiving the result is between 300 and 500 milliseconds.
Once the winner of the bid is determined, the bidder's advertisement is placed on the website and the company is informed about the publication of its advertisement.
The most remarkable thing about the process is that although it may seem long, everything happens in an extremely short period of time thanks to the immediacy that the Internet allows.
If the user's attributes match those defined by advertisers or media companies that advertise, the offer is sent.
Companies, together with their media agencies, make an offer to the owners of the inventory, which would be the website and the data providers. In this way, it is guaranteed that impressions are only purchased at the time when they are going to be shown to the user profile of interest.
The offer is sent to all advertisers at the same time, so they can proceed to bid for their ad to appear on that page . There are several bidding options: by banner format , by single advertiser and by floating ad.
The publisher is responsible for receiving all the offers and choosing armenia whatsapp resource the one that interests it most. All of this happens very quickly. It is estimated that the time between the advertisers receiving the offer, placing the bid and the publisher receiving the result is between 300 and 500 milliseconds.
Once the winner of the bid is determined, the bidder's advertisement is placed on the website and the company is informed about the publication of its advertisement.
The most remarkable thing about the process is that although it may seem long, everything happens in an extremely short period of time thanks to the immediacy that the Internet allows.