How should a freelance writer complete his or her LinkedIn profile?

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When you work independently as a freelance writer , you must adhere to different parameters than those used by other people when completing their professional profiles on Linkedin. This is done in order to represent your work in the most complete and realistic way possible, but at the same time without making it difficult to read for those who visit it.

The most prominent freelance writer profiles on Linkedin follow gcash database some common guidelines when structuring and organizing them, and based on them, today we show you five tips for this purpose that you should know.

1. The importance of the header

The alias you put on your profile as a writer should be just your first and last name, as limiting it to just two words will make it easier to remember. More important than this, however, is your headline, a short 120-character sentence that should summarise what you do, avoiding overly simplistic terms like “freelance writer” or “content creator”. Use your imagination to formulate a sentence that clearly identifies what you do and for whom.

Your summary, the second part of your headline, allows for a longer description that you should try to write in the first person and in an approachable tone, showing signs of the commitment you have to your profession and the passion you put into what you do.

2. Refer to your experience as a writer in a single section

While you may have countless freelance writing jobs under your belt, it’s best to encapsulate all of this experience into a single section that you label as “your company.” This gives readers the impression that you’re in control of the jobs you take on, and that you don’t just take on anything. Be sure to highlight the date you started as a content writer, and more importantly, that you’re still working in this field.

Include at least 5 recommendations in this section. Also links that demonstrate your work (with your clients' consent), a description of what the audience can expect from you, and if you want to boost your profile as much as possible, a couple of Slideshare slides and even a short video with a clear and precise summary of your work.

3. Separate your most relevant jobs

Even though most of your freelance work will be in one section, be sure to highlight your work for reputable companies or relevant clients in separate sections, each with its own description. This will increase the chances of your profile appearing in Google search engines.

4. Always include some of your own projects

Although it is not a good idea to put them as a header (your most important and high-profile work should be there), including your own projects and initiatives shows the audience that, although independent, you are an imaginative and proactive worker. These have their own section in the structure of a Linkedin profile , and next to them you can link an interesting and eye-catching link that shows your work.

5. Customize your URL

For an easy-to-remember URL, all you need is your first and last name, separated by a hyphen if it's already taken. Personalize it and get rid of that eternal link that contains endless numbers and codes that even you can't remember. As a freelance writer (and for any independent worker) having a distinctive, easy-to-remember brand can open up a large portfolio of clients for you.

In this regard, including your contact information is also essential, ensuring that you respond quickly to any feedback or comments you receive.