How to measure a website according to objectives?
Posted: Sun Dec 22, 2024 6:50 am
I say this because on many occasions, when a client asks me about their website, they forget the most important question: what is or will be the objective of their site?
And it is a fundamental detail.
The objective of the site will determine, on the one hand, the structure of the web page and, on the other, the way in which we are going to measure it, that is, its metrics.
For this reason, before designing a website, it is important to be clear about what we want to achieve with it.
Yes, I know, you want a nice website, telegram group philippines but a nice website is nothing in itself.
A site must be a work tool, a machine to achieve objectives.
Is Amazon a particularly beautiful website?
How to set marketing objectives?
Marketing objectives must be SMART:
Specific: The objective must be clearly defined, as precisely as possible.
Measurable: Objectives must be quantifiable and measurable.
Attainable: Objectives must be able to be achieved.
Relevant: The objective must be relevant to the company.
Time-bound (purposes): The objective must have a fixed date of completion.
How to measure a website? Main objectives
Basically, web pages have or can have four different objectives that, in turn, correspond to the type of website that will have to be developed.
Sell a product.
Getting leads.
Generate brand.
Offer content.
Yes, I have reduced it a lot, since several of these objectives can coexist within the same website.
We can even say that there are primary and secondary objectives.
However, it is convenient to locate the main objective to develop a site focused on making it our ultimate goal.
Types of websites according to their objectives and KPIs
Considering what we have discussed above, there are four types of websites that you should monitor (and that you probably monitor.
E-commerce websites, the famous ecommerces.
Websites selling services.
Corporate websites.
Content websites.
Does this mean that there are no mixes of web page typologies? Not at all.
E-commerce businesses want to sell products, but also get leads to generate a database and, at the same time, serve to generate a brand and offer content .
And it is a fundamental detail.
The objective of the site will determine, on the one hand, the structure of the web page and, on the other, the way in which we are going to measure it, that is, its metrics.
For this reason, before designing a website, it is important to be clear about what we want to achieve with it.
Yes, I know, you want a nice website, telegram group philippines but a nice website is nothing in itself.
A site must be a work tool, a machine to achieve objectives.
Is Amazon a particularly beautiful website?
How to set marketing objectives?
Marketing objectives must be SMART:
Specific: The objective must be clearly defined, as precisely as possible.
Measurable: Objectives must be quantifiable and measurable.
Attainable: Objectives must be able to be achieved.
Relevant: The objective must be relevant to the company.
Time-bound (purposes): The objective must have a fixed date of completion.
How to measure a website? Main objectives
Basically, web pages have or can have four different objectives that, in turn, correspond to the type of website that will have to be developed.
Sell a product.
Getting leads.
Generate brand.
Offer content.
Yes, I have reduced it a lot, since several of these objectives can coexist within the same website.
We can even say that there are primary and secondary objectives.
However, it is convenient to locate the main objective to develop a site focused on making it our ultimate goal.
Types of websites according to their objectives and KPIs
Considering what we have discussed above, there are four types of websites that you should monitor (and that you probably monitor.
E-commerce websites, the famous ecommerces.
Websites selling services.
Corporate websites.
Content websites.
Does this mean that there are no mixes of web page typologies? Not at all.
E-commerce businesses want to sell products, but also get leads to generate a database and, at the same time, serve to generate a brand and offer content .