5. Mobile and location-based campaigns
Posted: Tue Jan 21, 2025 3:59 am
Influencers don’t always have to be big stars with millions of followers. It’s important to focus on micro-influencers who have a close connection with their audience and can have a more significant impact on their purchasing decisions.
Identify micro-influencers with the right audience. Find people who are already using your product or might be interested in your niche. Collaborating with them can be much cheaper than with big bloggers.
Give creative freedom. Trust influencers to create content based on their own brazil phone number list experiences. The more natural the ad, the more likely it is to be perceived as a genuine recommendation, rather than a paid advertisement.
Example: Glossier used micro-influencers to promote their cosmetics on Instagram, which resulted in significant results through organic engagement.
Today, mobile devices are an important tool for attracting and retaining audience attention. Geolocation technologies allow companies to organize campaigns targeted at specific locations, which is especially effective in guerrilla marketing.
Apps with location-based promotions. For example, if you own a cafe or a store, you can create a promotion that will be activated when a customer is near your business. Such campaigns not only attract attention, but also increase traffic.
QR codes and discounts. Enter a special QR code that can be scanned at a specific location to receive a discount or bonus. This will help engage your audience in real time and create interest around your business.
6. Loyalty and attracting new customers through gamification
Gamification is the process of using game elements in everyday activities to engage users. This approach is widely used in guerrilla marketing to increase customer engagement and loyalty.
Create a game or challenge. For example, you can organize a competition or contest where participants can win prizes by completing simple tasks or doing something unusual related to your product.
Reward participation. Including simple rewards for participating in promotions (discounts, bonuses, exclusive offers) can motivate customers to remain loyal and attract new members.
Example: Starbucks uses a loyalty system and gamification, offering customers bonus points for frequent purchases and participation in special offers.
guerrilla marketing
Identify micro-influencers with the right audience. Find people who are already using your product or might be interested in your niche. Collaborating with them can be much cheaper than with big bloggers.
Give creative freedom. Trust influencers to create content based on their own brazil phone number list experiences. The more natural the ad, the more likely it is to be perceived as a genuine recommendation, rather than a paid advertisement.
Example: Glossier used micro-influencers to promote their cosmetics on Instagram, which resulted in significant results through organic engagement.
Today, mobile devices are an important tool for attracting and retaining audience attention. Geolocation technologies allow companies to organize campaigns targeted at specific locations, which is especially effective in guerrilla marketing.
Apps with location-based promotions. For example, if you own a cafe or a store, you can create a promotion that will be activated when a customer is near your business. Such campaigns not only attract attention, but also increase traffic.
QR codes and discounts. Enter a special QR code that can be scanned at a specific location to receive a discount or bonus. This will help engage your audience in real time and create interest around your business.
6. Loyalty and attracting new customers through gamification
Gamification is the process of using game elements in everyday activities to engage users. This approach is widely used in guerrilla marketing to increase customer engagement and loyalty.
Create a game or challenge. For example, you can organize a competition or contest where participants can win prizes by completing simple tasks or doing something unusual related to your product.
Reward participation. Including simple rewards for participating in promotions (discounts, bonuses, exclusive offers) can motivate customers to remain loyal and attract new members.
Example: Starbucks uses a loyalty system and gamification, offering customers bonus points for frequent purchases and participation in special offers.
guerrilla marketing