Customer Data Platform 202 Advanced: Meeting the Challenges and Business Opportunities of Marketers
Posted: Tue Jan 21, 2025 4:00 am
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2 min read
audience segmentation
Data Science & AI
AIRIS
If you have read our blog post on getting started with customer data platforms , you will know how a customer data platform (CDP) can help marketers gain insights into customer behavior and provide customers with a better interactive experience.
As the technologies and functions of customer data platforms on australia mobile phone number list the market continue to evolve, many marketers are beginning to consider investing in AI-driven customer data platforms to use their AI technology to improve marketing effectiveness and returns.
This article will explore the challenges that marketers often face when using customer data platforms, and how to make good use of Appier's AI-driven customer data platform AIRIS to solve problems, optimize marketing initiatives, and obtain the highest return on investment.
This article will explain the actual situation of using AI-driven customer data platform for marketers in specific industries, so that you can understand how to effectively use this indispensable marketing tool.
Challenge #1: Integrate data and build 360° user profiles
Today's marketers interact with existing and potential customers through a variety of online and offline channels, so customer data is generated through any channel.
Take a clothing brand as an example. The brand may have physical stores, online stores, and official Instagram accounts, and customers can purchase clothing directly through these channels. This way, the brand has three different channels, each generating different customer data.
fb icon
twitter icon
linkedin icon
2 min read
audience segmentation
Data Science & AI
AIRIS
If you have read our blog post on getting started with customer data platforms , you will know how a customer data platform (CDP) can help marketers gain insights into customer behavior and provide customers with a better interactive experience.
As the technologies and functions of customer data platforms on australia mobile phone number list the market continue to evolve, many marketers are beginning to consider investing in AI-driven customer data platforms to use their AI technology to improve marketing effectiveness and returns.
This article will explore the challenges that marketers often face when using customer data platforms, and how to make good use of Appier's AI-driven customer data platform AIRIS to solve problems, optimize marketing initiatives, and obtain the highest return on investment.
This article will explain the actual situation of using AI-driven customer data platform for marketers in specific industries, so that you can understand how to effectively use this indispensable marketing tool.
Challenge #1: Integrate data and build 360° user profiles
Today's marketers interact with existing and potential customers through a variety of online and offline channels, so customer data is generated through any channel.
Take a clothing brand as an example. The brand may have physical stores, online stores, and official Instagram accounts, and customers can purchase clothing directly through these channels. This way, the brand has three different channels, each generating different customer data.