How to use Twitter for influencer marketing
Posted: Tue Jan 21, 2025 4:04 am
Twitter was in the news last week when Elon Musk finally took control of the social network at the end of October 2022. Already in the first few days, the Tesla founder made far-reaching decisions and fired top executives. What does this mean for the platform? And what consequences can the acquisition of Twitter have for brands that use it as an influencer marketing platform?
According to the New York Times , Musk initially wants to take over the leadership of the group himself and has some ideas for that as well. They further state : “ Cryptocurrency enthusiasts are encouraged by a decentralized social network. Supporters of Donald J. Trump hope the former president will tweet again. Some free speech advocates foresee an end to censorship. And loyal Elon Musk fans are betting that the billionaire will innovate .”
What will actually happen with the short messaging service and to what extent Musk's changes or innovations will affect Twitter and therefore also influencer marketing on the platform is still uncertain at this time. Therefore, follow Kolsquare on LinkedIn to make sure you never miss an article on the topic.
Anyway, let’s take a look at how brands and businesses can use Twitter fo partners email database r influencer marketing now. After all, the changes Musk may be hinting at are just speculation and not yet a reality. Consequently, marketers can still benefit from the platform’s strengths.
Statistics on the destination of tweet engagement
Overall, engagement rate is an extremely important metric for marketers, especially in relation to influencer marketing . The interaction that influencers have with their followers is usually high because they have built their community with authenticity and expertise and people follow them because they value their opinion.
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Twitch Engagement Rate : What You Need to Know
In the graph, you can see the Twitter engagement rate according to the most popular topics on Twitter. Note that the average is only 0.037% .
According to the New York Times , Musk initially wants to take over the leadership of the group himself and has some ideas for that as well. They further state : “ Cryptocurrency enthusiasts are encouraged by a decentralized social network. Supporters of Donald J. Trump hope the former president will tweet again. Some free speech advocates foresee an end to censorship. And loyal Elon Musk fans are betting that the billionaire will innovate .”
What will actually happen with the short messaging service and to what extent Musk's changes or innovations will affect Twitter and therefore also influencer marketing on the platform is still uncertain at this time. Therefore, follow Kolsquare on LinkedIn to make sure you never miss an article on the topic.
Anyway, let’s take a look at how brands and businesses can use Twitter fo partners email database r influencer marketing now. After all, the changes Musk may be hinting at are just speculation and not yet a reality. Consequently, marketers can still benefit from the platform’s strengths.
Statistics on the destination of tweet engagement
Overall, engagement rate is an extremely important metric for marketers, especially in relation to influencer marketing . The interaction that influencers have with their followers is usually high because they have built their community with authenticity and expertise and people follow them because they value their opinion.
Read also
Instagram Engagement Rate : Definition, Calculation, and Tips to Increase It
How can you improve your engagement rate on TikTok ?
Twitch Engagement Rate : What You Need to Know
In the graph, you can see the Twitter engagement rate according to the most popular topics on Twitter. Note that the average is only 0.037% .