Creating High-Value Content Guerrilla marketing is not just about creativity, but also about the usefulness of the content to your audience. To achieve maximum impact, create content that solves specific problems for users. These could be:
Tips to help improve their experience, increase productivity, or reduce costs.
Expert articles that provide value and establish your brand as a trusted source of information.
Example: HubSpot uses free educational materials and tools to attract users. These materials not only help the audience solve business problems, but also build brand loyalty.
Use Unconventional Distribution Channels To increase the impact of guerrilla canada phone number list marketing, look beyond traditional channels (such as social media or blogs). Consider using unconventional channels such as:
Podcasts and Webinars: Advertising on popular podcasts or hosting your own events can be a great way to get noticed.
Viral email newsletters. Prepare original letters with humor or unexpected offers to stimulate activity and distribution.
Example: Nike actively uses famous athletes to promote its products, publishing content on YouTube and other platforms where there is a significant audience.
Working with Micro-Influencers Micro-influencers are bloggers and opinion leaders with a small but loyal audience. Using them as part of guerrilla marketing allows brands to minimize advertising costs while still getting more engagement. Micro-influencers can often have a greater impact on their audience than larger stars, as they are perceived as more authentic.
Step-by-step process for working with micro-influencers:
Find bloggers whose audience overlaps with your target group.
Guides and instructions on how to solve common problems of your target audience.
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