What makes Fizz special?

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Students were initially critical of the name change. As of January 5 of this year, the platform removed the “Buzz” name from the app and other social media accounts. Solomon and Cofer decided on the rebranding as a precaution, since the name was not owned by the brand. But Fizz, like Buzz, ultimately reminded them of the vibrant culture of the campus. The bee logo was kept “ because it applies to the name Fizz as well — it represents the app and is at the core of what we’ve built ,” Solomon said .


The rebranding paved the way for the app’s expansion . Inspired by his daughter, founder and investor Rakesh Mathur invested $ 750,000 in Fizz and is now the company’s CEO. About a year after its launch, the app has already closed on $ 4.5 billion in seed funding, according to TechCrunch .

Meanwhile, Fizz, the Reddit-like anonymous app, is also available at Rice r&d directors email database , Elon, Dartmouth, Wake Forest, Chapman and Tulane, and is expected to be available for download at more than 1,000 universities by the end of next year.

Solomon, Clofer and other Fizz developers are currently working on improving core features for users, but also back-end tools for moderators, according to the Stanford Daily . Solomon said that 50% to 60% of Fizz users are already active daily, and 95% of Stanford students are registered.


Fizz is characterized above all by two special features: proximity and security.

Proximity and thus exclusivity are guaranteed above all by the fact that users can only register with a valid student address. Since these are issued by universities and are unique, it is impossible for a non-student to create one. If someone is blocked, they are permanently banned from the app. (Even if the person has just changed universities and has therefore obtained a new address.) Also, you should know that communities are also exclusive to each university. Harvard students cannot interact with Stanford students via Fizz.

Fizz aims to be a safe space where students can anonymously share their fears or desires – basically anything that is on their minds. At the same time, Fizz also relies on local moderation to ensure cultivated interaction. Fifteen moderators will be employed for each university who are familiar with the local culture and can therefore decide better than a machine what is appropriate and what is insulting.

At first glance, Fizz is reminiscent of YikYak, which went offline in 2017. In addition, the design can also make you think of the German app Jodel . Jodel was launched in 2014 and has since become one of the most popular social networks in Europe. The idea of ​​Fizz and Jodel is also similar: the possibility to connect with the community around us and anonymously share authentic content. However, unlike Fizz, anyone can create a profile on Jodel.

By 2022, the German startup has hyperlocal communities in Finland, Norway, Sweden, Denmark, France, Germany, Austria and Switzerland, among other countries. In numbers, that means around 6 million posts per day, an 87% engagement rate and 26% daily users .

Founder and CEO Avellan Borgmeyer himself says that despite its anonymity, Jodel is ideal as an advertising platform , as it can be segmented by age, gender, profession and location. Sixt and Netflix, for example, have already recognised Jodel's potential. With the slogan "Drive like a Justus, pay like a Kevin", Sixt understands the mood of the younger generation and hits the nail on the head.

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