Five tips for managing relationships with influencers
Posted: Tue Jan 21, 2025 4:27 am
Much like a solid CRM strategy, influencer relationship management helps build strong relationships with KOLs and a resulting advantage over competitors. Follow these five tips to optimize your IRM.
Key points
IRM helps improve communication with influencers and track progress
The five tips to improve your MRI are:
Identify the right influencers
Communicate authentically and transparently
Give and receive
Contracts and creative freedom
Measure success
Influencer marketing is booming, with 61% of people relying on KOLs for their purchasing decisions. 82% have even purchased, researched, or at least considered buying a product or service after it was recommended by influencers.
You should therefore include KOLs in your marketing strategy . However, keep in mind that you cannot simply take advantage of their influence, but you must choose the right influencers, maintain relationships with them and communicate transparently. However promising a collaboration may be, it can also go wrong. Therefore, influencer relationship management is off vice president software email database ered so that you and your KOL can benefit from specific management of the collaboration.
What is influencer relationship management?
In classical marketing, customer relationship management (CRM) refers to the management of long-term and profitable customer relationships. In essence, this concept can also be easily transferred to IRM. Accordingly, influencer relationship management describes the management of long-term and profitable relationships with influencers.
While CRM is about customer loyalty, IRM is about cultivating a company's relationships with influencers . The goal is therefore to establish an authentic collaboration that is nourished in the long term by the trust and sympathy of both parties.
The following chart shows how you should proceed to achieve a successful and profitable IRM: choose your influencers wisely, follow a precise strategy, be unique in the way you communicate, be respectful and show interest in creative input, track the results and prioritize accordingly.
Key points
IRM helps improve communication with influencers and track progress
The five tips to improve your MRI are:
Identify the right influencers
Communicate authentically and transparently
Give and receive
Contracts and creative freedom
Measure success
Influencer marketing is booming, with 61% of people relying on KOLs for their purchasing decisions. 82% have even purchased, researched, or at least considered buying a product or service after it was recommended by influencers.
You should therefore include KOLs in your marketing strategy . However, keep in mind that you cannot simply take advantage of their influence, but you must choose the right influencers, maintain relationships with them and communicate transparently. However promising a collaboration may be, it can also go wrong. Therefore, influencer relationship management is off vice president software email database ered so that you and your KOL can benefit from specific management of the collaboration.
What is influencer relationship management?
In classical marketing, customer relationship management (CRM) refers to the management of long-term and profitable customer relationships. In essence, this concept can also be easily transferred to IRM. Accordingly, influencer relationship management describes the management of long-term and profitable relationships with influencers.
While CRM is about customer loyalty, IRM is about cultivating a company's relationships with influencers . The goal is therefore to establish an authentic collaboration that is nourished in the long term by the trust and sympathy of both parties.
The following chart shows how you should proceed to achieve a successful and profitable IRM: choose your influencers wisely, follow a precise strategy, be unique in the way you communicate, be respectful and show interest in creative input, track the results and prioritize accordingly.