How does Link Building for SEO fit with Content Marketing?

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It's common that a good execution of your Content Marketing strategy can lead to Link Building, just as your Link Building efforts can result in fabulous content. They are not the same, but when executed correctly together they can achieve amazing results.

To avoid confusion regarding these concepts, pay close attention to the following definitions.

What is Link Building?
Link Building is the acquisition of hyperlinks that point vnpay database to your content to improve your SEO positioning. But how do you generate Link Building for SEO? To do this, you need to do a thorough keyword analysis to determine what your objective is, find sources related to the content and then get your link published.

What is Content Marketing?
This strategy is related to creating content that is valuable and attractive to your customers. This involves creating Buyer Personas to determine who your customer is, analyze their behavior on the web, and discover what really interests them.

How does Link Building for SEO fit with Content Marketing?
The confusion that exists between both strategies is primarily due to the similarities that exist between the tactics that are applied to execute each one. Both require an exhaustive knowledge of the behaviors, interests and attitudes of your client. Both will probably keep you working on an article that delivers valuable information to your prospect. And it is highly recommended that the content developed, due to the demands of these strategies, result in a post on your brand's social networks. Therefore, we will not focus further on their differences and will try to unify these actions to obtain the keys to the perfect integration of Link Building for SEO with Content Marketing.

1. Publish and promote your content creatively. Ebooks, whitepapers, and other content formats have become the norm for B2B marketers. If you've already decided on the right presentation, it's time to earn some links:

Offer examples, quotes, and screenshots to engage your industry participants. Let them know you're including them and watch the links come back to you.
Promote the ebook as if it were the launch of an event
2. Create your list of influencers. Your marketing team probably wants to see an “influencer” as just another target to “market” to. That’s too risky, since they’ve already developed the ability to quickly spot a marketing message and instantly ignore it.

So how do you build your network of influencers?

Never send a pre-designed message or a “template.”
After your first meaningful connection, ask if you can keep in touch occasionally. And follow through on your promise to keep it occasional.
Contact each person depending on what they like to communicate, and considering the social network in which they are influencers (whether it be Twitter, Facebook, Youtube, etc.)
3. Create content about other people. This is a very effective strategy, and it really works. Make someone look good in your article and you're sure to gain their attention (and link) right away.

Pro tip: You should carefully select who you write about and let them know that you are writing a piece about them. Remember that the ultimate goal is always to get the link, and by using this technique you will get their gratitude and most likely their link.

It is possible to use both strategies and achieve a powerful combination of Content Marketing and Link Building. This will bring with it the recognition of your brand for the quality of the information provided by your publications, the SEO positioning of your website due to the increase in quality links that lead to your site and will stimulate your team to create more and better content.