Social media algorithms are notoriously iran business email list mysterious, and what works today may not work tomorrow.
Building an active community is the best way to grow your reach when the algorithm works in your favor, and to maintain it when it doesn’t. Actively participating in conversations on social media pushes your brand past the boundaries of your owned profile, introducing it to new potential fans.
Perez says these efforts helped establish and build Oatly’s brand presence across the social media landscape. “Whenever I tell people I work at Oatly, they always tell me they see our page in comments sections all over the place.
It provides insight into audience preferences
A social media community is a goldmine of audience insights. By tapping into sentiment, pain points and preferences, you can make informed decisions about product development, marketing strategies and overall business direction.
For example, Salesforce aggregates data and audience feedback using Sprout Social to learn more about their audience preferences. According to Max Benesi, Salesforce’s Associate Manager, Social Media and Community, it’s one of the best ways to tap into the expertise of their community of highly engaged Trailblazers—brand advocates who are committed to innovating with Salesforce.
“They’re very honest—they will tell us what they like and don’t like,” Benesi said. “We use their feedback to inform our content creation.”
Bonus Resource: Discover how Salesforce 10x’d their community management efficiency (and how you can too!)