Holiday marketing strategies by platform
Posted: Tue Jan 21, 2025 4:56 am
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When choosing social media platforms to use for your holiday marketing campaigns, it’s most important to consider where your audience spends their time on social. Posting on the channels they use most frequently is the best way to ensure they see your holiday promotions.
Some of the most popular holiday marketing social networks according to our 2024 Social Media Content Strategy Report are Instagram, Pinterest, Facebook and TikTok. Let’s dive into the benefits of each, and how you can tailor your content to perform well on each platform.
Chart showing the social network preferences of different age groups.
Instagram is your holiday marketing priority
The 2024 Social Media Content Strategy Report found that 84% of all consumers use Instagram. Though Gen X and Baby Boomers rank it lower than Millennials and Gen Z, it’s a top 3 channel for all age groups. This means Instagram is your best bet for reaching a majority of your audience for your holiday marketing campaigns.
Instagram is also a popular platform for holiday influencer campaigns that move the needle for your brand. Trust in influencers is holding steady, if not on the rise: half of consumers trust influencers as much as they did six months ago, and another 30% trust them more. A key reason for Instagram’s continued popularity with influencers is its visual-first nature.
When choosing social media platforms to use for your holiday marketing campaigns, it’s most important to consider where your audience spends their time on social. Posting on the channels they use most frequently is the best way to ensure they see your holiday promotions.
Some of the most popular holiday marketing social networks according to our 2024 Social Media Content Strategy Report are Instagram, Pinterest, Facebook and TikTok. Let’s dive into the benefits of each, and how you can tailor your content to perform well on each platform.
Chart showing the social network preferences of different age groups.
Instagram is your holiday marketing priority
The 2024 Social Media Content Strategy Report found that 84% of all consumers use Instagram. Though Gen X and Baby Boomers rank it lower than Millennials and Gen Z, it’s a top 3 channel for all age groups. This means Instagram is your best bet for reaching a majority of your audience for your holiday marketing campaigns.
Instagram is also a popular platform for holiday influencer campaigns that move the needle for your brand. Trust in influencers is holding steady, if not on the rise: half of consumers trust influencers as much as they did six months ago, and another 30% trust them more. A key reason for Instagram’s continued popularity with influencers is its visual-first nature.