Criticism and expert opinions

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The content funnel is closely related to a number of other marketing concepts that help build comprehensive strategies:
Customer Journey. This is a broader term that includes all stages of a customer’s interaction with a brand, including awareness, interest, purchase decision, and post-purchase service. The content funnel is just one part of the customer journey.
Stage Marketing: This approach involves creating content that helps move customers from one stage of the customer journey to the next. In the context of the content funnel, this means creating strategies that target different stages of the decision-making process.
Retargeting: This is a method that is often used in conjunction with a content funnel to reach customers at different stages of their journey.
Some experts believe that the content funnel may be an overly simplistic model for complex purchases or for B2B markets where the decision-making cycle is significantly longer and customer interactions are multi-step.
Additionally, with the rise of artificial intelligence and automation, many marketers are starting to focus hong kong phone number list on personalized funnels that change based on customer actions rather than following a standard model.

Content Funnel Development in the Age of Digitalization
With the development of the Internet and digital technologies, the content funnel has undergone significant changes. In the conditions of the digital economy, interaction with the client has become more multifaceted and multichannel. The key changes were the growing role of mobile devices, social networks, as well as the use of analytical tools to fine-tune content to the specific needs of users.
Mobile devices and social networks