2. Audience credibility

[Dimaeiya333]

You can also use personal factors such as popularity (star power), creativity or uniqueness. Many followers will not help you or your campaign goal if they are "fake followers" and therefore not profiles of real people.

The Kolsquare credibility score is particularly useful. The percentage specially calculated by Kolsquare technology determines a score out of 100 possible points for each influencer profile. This indexes the quality and authenticity of the audience.

3. Key facts about influencers
So now, before you negotiate a cooperation with an influencer, you should do thorough research and gather all the information you can find. Accordingly, you will need to find out whether the influencer's audience is now in line with your target audience.

Kolsquare’s technology also helps here: it collects all the data about the growth of each influencer’s community on the respective platforms where they have profiles and publish content. Kolsquare then creates clear statistics and graphs that you can use for your next campaign and take more targeted action.

4. Engagement Rate
Data on engagement and view rates are also simple and important indicators for calculating the price of an influencer. For Instagram in particular, Kolsquare has developed a tool that determines the value of each influencer. Using the KOLculator mathematical formula, the stories (three on average) and posts of an Instagram profile are analysed. The earned media value (EMV) and market trends are also taken into account.

Experience shows that influencers often underestimate the value of their work and brands often overestimate the value. The KOLculator and Kolsquare data collection provide a realistic assessment and are therefore valuable for your next campaign. In addition, Kolsquare estimates the value of all influencers registered on our platform and the value of their content on other social networks, such as YouTube, Facebook, Twitter and soon TikTok.

Click here to go directly to the KOLculator!

5. Reach of influencers
As we’ve already mentioned, the influencers’ reach plays a big role when calculating their pricing, because besides megastars like Kylie Jenner, there are many more content creators who could be beneficial to you. Depending entirely on your brand’s needs and desires, this can vary for each specific campaign!

Broadly speaking, it can be distinguished as follows:

VIP > 5M

Top > 1M

Macro > 250K

Medium > 50K

Micro >10K

Nano >1K

Overview of pricing models for influencers
We have already explained the basic formula for the general calculation, but there are other pricing models besides this one.

Cost per engagement (CPC) = cost per interaction, for example a like, comment or click.

Affiliation = payment for performance based on a previously defined conversion (e.g. click, purchase, etc.)

Daily rate or annual cooperation = payment based on a contractually defi canadian cfo email database ned and negotiated scope of performance

Buy-out = purchase of rights and licenses

It depends on the contribution (depending on the duration and time required)


Reachbird inspired board

Ultimately, you need to discuss the type of content you want: what makes the most sense for your campaign? What is the influencer known for or particularly good at? Should it be photos or videos, posts or stories? Do you want an unboxing, giveaway, tutorial or live event? Are you planning an account takeover or giving away discount codes?

You'll also need to clarify up front who will retain the rights to the content you create once it's published. Pro tip: Copyright laws can vary by country. You may also need to factor agency fees into your budget.

Now that a good understanding of influencer metrics has been established, Kolsquare recommends helping to create an appropriate budget for your next influencer marketing campaign: https://www.kolsquare.com/blog/how-much ... to-budget/