b2b inbound marketing
CTAs are calls to action that we make to the user, seeking that they respond in a certain way .
These are “web buttons” that are inserted throughout our blog or website. The key is that they attract the attention of visitors so that they click on them.
One objective of CTAs in an inbound marketing strategy would be to take the user to a landing page where valuable free content is offered. In this way, we convert that visitor, who represents a potential client, into a lead.
Offers
It is no secret that it is not at all easy to resist an offer, even estonia whatsapp resource more so when they offer something that really interests us .
In this case, the content is delivered in exchange for the consumer's information. Free trials, demos, and webinars are some examples of offers that could help you convert your visitors into leads.
Landing pages
It is through landing pages that people will provide their data to your company. This tool is the channel for exchanging information.
This is where you can find out your audience's name, email, phone number, profession, and all the information you need.
A landing page is the page to which the user is directed after clicking on an advertisement or search engine optimized result.
This tool would be the channel where you can find out the name, email, phone number, profession and other information you need from your visitor.
In this way, the user stops being anonymous to us and becomes a lead. They will feed our database or BBDD, and are essential in the following stages of the strategy corresponding to inbound marketing.