For convenience, record focus group audits on video:

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With careful analysis, you will notice micro-movements of hands, head, lips and eyes that can help in preparing improvements to the UX interface. Method "Expertise of components" The method gives a complete picture of the current situation: after the audit, it is possible to correct critical errors and introduce new elements to improve user interaction.


"Component expertise" is labor-intensive: if you are not ready to spend weeks on turkey customer email list research, it is better to trust the experts. Before you start the audit, form a general opinion about the target audience. When you have found enough information, create portraits of the characters. How to do this is described in the article " Target audience: why you need to know your client ".


Next, write down the context of the site use and 3-5 behavior scenarios for each portrait. This is what the script for each portrait might look like: write in words, draw pictures, cut out collages. As long as it is clear to you Ask questions for each scenario: How to make a character work with a site faster? How to remove or reduce the number of his errors? How can we increase his level of satisfaction with the interaction? How to increase the speed of learning how to work with a resource? Of course, there may be more questions.