6 Tips to Master Influencer Marketing on TikTok

[Dimaeiya333]

If there's one social network that has exploded in recent years, it's undoubtedly TikTok! In fact, the social platform has generated an estimated $4.6 billion in revenue for 2021, which is a 142% year-over-year increase. In the last quarter of 2021, TikTok had 1.2 billion monthly active users and is expected to reach 1.5 billion by the end of 2022. The network has grown so fast that it's not always easy to master all the codes. Today we offer you six tips to (really) master influencer marketing on TikTok and get the most out of this social network.


Tip 1: Be authentic and transparent
In recent years, authentic content has become increasingly important on social media. Far from the ultra-clean, highly aesthetic feeds that worked wonders on Instagram a few years ago, users are now looking for more authenticity.

Authenticity is now the key to brands’ success on TikTok, as confirmed by the study “Authenticity, Happiness and Joy” conducted by Flamingo Group in collaboration with GroupM. The study revealed that 56% of users have a more positive opinion of a brand after seeing it on TikTok and that ads on the platform are on average more “creative” and “original” than on other digital platforms. In addition, the study has also revealed that authentic content leaves 73% of users with a positive feeling .

Authenticity is about being more human on TikTok. Being imperfect, for example, cre finance directors email database list ates intimacy between brands and their audience, and allows for a real relationship to be established. When talking about your brand and its story, don’t be afraid to use your voice and talk openly and honestly about the highs and lows you may have experienced.

Finally, you can also use TikTok to give your audience a glimpse behind the scenes, where the magic happens. Behind-the-scenes content works really well on social media and creates a real connection between the brand and its audience. Are you planning a product launch? Don’t hesitate to share the different steps from manufacturing to sale. With this type of content, users will not only feel closer to your brand , but also to the designed product, which they will have been able to see grow from start to finish with complete transparency.

Transparency is another value highly valued by users on social media. According to Sprout Social , 86% of Americans say that a company’s transparency is more important to them than ever before. And 73% of them are willing to pay more for products that guarantee complete transparency . Therefore, brands that prioritize transparency are rewarded on multiple levels, gaining more consumer trust, increasing sales, and improving their reputation.