88% of consumers abandon their cart every day because of these obstacles
Posted: Sun Dec 22, 2024 6:58 am
When we talk about e-commerce, it is important to be aware of everything that involves the subject. The way you reach the consumer, the offering of products, the language, the completion of the purchase, everything is important within the journey that needs to be impactful.
The digital environment is volatile and broad, something like gaining customer loyalty is a complicated task for the virtual seller as it requires many changes, adaptations and the adoption of different techniques.
With something so complex, there are obviously some obstacles that online sellers need to overcome in order to be successful. One of these is shopping cart abandonment.
The dropout rate can be calculated as follows:
Dropout rate = (PA - PC) / PA
PA: number of open but uncompleted orders;
PC: Number of completed orders.
According to a study carried out by Meta, in November 2022, 88% of consumers around the world chose to abandon their shopping carts.
There are different factors that cause consumers to abandon their purchases at the last minute. If your website's abandonment rate is worrying, it's time to look at the possible causes and how you can resolve these issues.
Some obstacles that result in shopping cart abandonment
You need to carry out in-depth analyses to resolve this problem, paying attention to possible complaints, suggestions and putting yourself in the shoes of the person on your journey.
Check out the main obstacles that cause frequent cart abandonment:
Favorite payment methods not integrated In a medium where technology is 100% vietnam phone number example present, it is clear that it is necessary to keep up with this, that is, to be up to date. Offering favorite payment methods is one way to avoid customer frustration;
Sites that are slow to load or pages that are not optimized for mobile devices. Still on the subject of staying up to date with the latest technologies, pay attention to optimizing the ones you have chosen for your e-commerce. A platform that is not suitable for mobile devices, such that the website architecture is messy, is a potential customer turn-off. It may be a good idea to change platforms for the sake of your sales, so that your company can still be present on mobile devices, being available to consumers anywhere and at any time, and also providing an optimized, fast, comfortable and reliable website for making purchases;
Items that cannot be picked up in a physical store Shipping is one of the points that consumers pay most attention to at the end of their journey. Offering more than one way for the product to reach the buyer is essential, as is giving the option of picking it up in a physical store;
Poor customer service Prepared support reflects to the customer the attention you give them, that is, if your customer service is not of good quality, your relationship with them will be seriously damaged.
It is important that you have a team prepared to communicate with the customer in the best possible way. In addition, providing contact through various channels is also necessary.
In addition to the little-mentioned, there are ways to avoid the large number of cart abandonments in your e-commerce, many of which consist of changing or improving the strategies that involve the purchasing journey that you offer, seeking to optimize conversion rates.
One way to do this is to use Conversion Rate Optimization , or CRO.
CRO in the sales growth team
CRO is a set of techniques to improve the performance of each conversion point, increasing sales and, consequently, profitability.
This does not seek to increase website traffic, but rather the number of orders placed on the website. It focuses on increasing the efficiency of strategies, increasing the conversion rate.
It is important to keep in mind that, sometimes, it will be necessary to let go of customs and certain strategies for the tool to work, in addition, of course, to requiring studies by the team.
Being aware of your target audience, leaving guesswork and growth aside, not focusing only on your competitors and even changing the design of your page are some of the changes that, together with CRO, can change the course of your sales.
The techniques involved in CRO analyze each point of the journey and seek to optimize them. All of its implementation requires experimentation and testing to ensure the best possible use of everything the tool has to offer.
Want to learn more about CRO and the techniques that will increase your conversions? We have prepared comprehensive content for you to learn everything that involves conversion rate optimization, including how you can start building and structuring a team focused on this work.
The digital environment is volatile and broad, something like gaining customer loyalty is a complicated task for the virtual seller as it requires many changes, adaptations and the adoption of different techniques.
With something so complex, there are obviously some obstacles that online sellers need to overcome in order to be successful. One of these is shopping cart abandonment.
The dropout rate can be calculated as follows:
Dropout rate = (PA - PC) / PA
PA: number of open but uncompleted orders;
PC: Number of completed orders.
According to a study carried out by Meta, in November 2022, 88% of consumers around the world chose to abandon their shopping carts.
There are different factors that cause consumers to abandon their purchases at the last minute. If your website's abandonment rate is worrying, it's time to look at the possible causes and how you can resolve these issues.
Some obstacles that result in shopping cart abandonment
You need to carry out in-depth analyses to resolve this problem, paying attention to possible complaints, suggestions and putting yourself in the shoes of the person on your journey.
Check out the main obstacles that cause frequent cart abandonment:
Favorite payment methods not integrated In a medium where technology is 100% vietnam phone number example present, it is clear that it is necessary to keep up with this, that is, to be up to date. Offering favorite payment methods is one way to avoid customer frustration;
Sites that are slow to load or pages that are not optimized for mobile devices. Still on the subject of staying up to date with the latest technologies, pay attention to optimizing the ones you have chosen for your e-commerce. A platform that is not suitable for mobile devices, such that the website architecture is messy, is a potential customer turn-off. It may be a good idea to change platforms for the sake of your sales, so that your company can still be present on mobile devices, being available to consumers anywhere and at any time, and also providing an optimized, fast, comfortable and reliable website for making purchases;
Items that cannot be picked up in a physical store Shipping is one of the points that consumers pay most attention to at the end of their journey. Offering more than one way for the product to reach the buyer is essential, as is giving the option of picking it up in a physical store;
Poor customer service Prepared support reflects to the customer the attention you give them, that is, if your customer service is not of good quality, your relationship with them will be seriously damaged.
It is important that you have a team prepared to communicate with the customer in the best possible way. In addition, providing contact through various channels is also necessary.
In addition to the little-mentioned, there are ways to avoid the large number of cart abandonments in your e-commerce, many of which consist of changing or improving the strategies that involve the purchasing journey that you offer, seeking to optimize conversion rates.
One way to do this is to use Conversion Rate Optimization , or CRO.
CRO in the sales growth team
CRO is a set of techniques to improve the performance of each conversion point, increasing sales and, consequently, profitability.
This does not seek to increase website traffic, but rather the number of orders placed on the website. It focuses on increasing the efficiency of strategies, increasing the conversion rate.
It is important to keep in mind that, sometimes, it will be necessary to let go of customs and certain strategies for the tool to work, in addition, of course, to requiring studies by the team.
Being aware of your target audience, leaving guesswork and growth aside, not focusing only on your competitors and even changing the design of your page are some of the changes that, together with CRO, can change the course of your sales.
The techniques involved in CRO analyze each point of the journey and seek to optimize them. All of its implementation requires experimentation and testing to ensure the best possible use of everything the tool has to offer.
Want to learn more about CRO and the techniques that will increase your conversions? We have prepared comprehensive content for you to learn everything that involves conversion rate optimization, including how you can start building and structuring a team focused on this work.