Sprout Social's social listening Word Cloud feature, which allows you to see which phrases and hashtags are popular with your audience.
Find influencers trending within canada business email list the niche
Once you’ve identified a niche you want to target, start looking for influencers. Native platform research is also critical during this step. Use relevant hashtags to discover top posts in a specific niche. You could also go through the comment sections of trending posts to find prominent influencers in the space.
If you’re strapped for time, an influencer marketing tool like Sprout Social Influencer Marketing (formerly Tagger) can speed up this process. Its profile discovery tool simplifies influencer research through smart filters that sort and analyze creators who have built audiences relevant to your brand or a specific niche.
Tagger by Sprout Social’s influencer profile feature, showing insights like active social platforms, top-performing content, growth rates, engagement rates, and estimated fees per platform.
At this point, you should have a shortlist of potential influencers with whom to collaborate. Before contacting them, ensure your social media profiles and existing social content are up-to-date. You can also set a foundation for warmer outreach by preemptively engaging with their content from your brand accounts.
When you start the outreach process, check to see if they’ve shared guidelines around communication preferences. For example, some prefer you email their management company or agent instead of contacting them directly. Then, send a friendly message that clearly states why you think they’re a great fit for your brand, what you’re offering and what you hope to achieve with the collaboration.