Instagram Collabs: The Essentials for Your Next Influencer Marketing Campaign

[Dimaeiya333]

Among the new Instagram features that you shouldn't miss, we ask for the "Collabs" mode. With 79% of brands choosing it to launch their Influence Marketing campaigns, the social network Instagram never ceases to surprise us with its new features. The current program includes a "Collabs" mode that is no longer so mysterious as it has already been adopted by many brands and KOLs (Key Opinion Leaders). Let's see what this new function consists of.


Among the family of new Instagram features that should not be missed, we ask for the "Collabs" mode. With 79% of brands choosing it to launch their Influence Marketing campaigns, the social network Instagram never ceases to surprise us with its new features. The current program includes a "Collabs" mode that is no longer so mysterious since it has been adopted by many brands and KOLs (Key Opinion Leaders). Let's see what this new function consists of.

Key points about Instagram Collabs
Instagram also allows brands and KOLs to integrate “Collabs,” a creative and collaborative risk managers email database format, into their influencer marketing campaigns.
Through collaborative posts and Reels, brands and content creators make their partnerships more visible and transparent to their audiences.
Instagram Collabs: What is it?
If you missed it, it’s time for a refresher. At the end of October 2021, Instagram introduced its “Collabs” mode to facilitate collaborations on posts. The principle of this new feature ? Allowing users of the social network to share the affiliation of the same post or Reel . A revolutionary new feature that changed the way brands, KOLs (Key Opinion Leaders) and audiences connect. On a technical level, it is articulated by the two usernames visible at the top of the post broadcast on the Instagram feed of the respective followers of the two accounts.

But that's not all. Instagram went even further with this "Collabs" mode by also allowing people who will use it to share the number of likes, comments and views. Thus, with the integration of this function, today it is possible for users of the platform to:

Mention both names or respective user profiles in the header of the post.
Share the posts with the two groups of participants' followers.
Make these same posts visible in the feeds of the two profiles of the co-authors who share them.
Share your opinions, likes, and comments on those posts.