The second section of the instructions. It describes the marketer's functions. Specific responsibilities are listed here, starting with developing a strategy for promoting goods and services and ending with accounting and analysis of the events carried out. This part of the document should be given special attention, as it can become an evidence base if legal proceedings arise, both on the part of the employee and the employer.
Basic principles of the marketer's DI
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Marketer's rights
The next section. This job seekers database describes the specific powers of the marketer in order to improve the efficiency of his work. This paragraph emphasizes the ability to make independent decisions and take initiatives, interact with other structural divisions and the management of the enterprise, as well as the right to refuse to perform work duties in the event of a threat to life or health.
Responsibility of the Marketer
This section records all possible errors, violations and misdemeanors for which disciplinary action may be taken. When forming this item, it is necessary to strictly adhere to the norms of the Russian Federation legislation, because neglecting them may entail sanctions against the organization itself.
At the end of the document, the employee responsible for monitoring the performance of job responsibilities by the marketer, as well as the specialist himself, must sign. At the last stage, the instruction is submitted for approval to the head of the organization.
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Sample job description for a marketer
Frequently asked questions about the job description of a marketer
A marketer plays a key role in promoting a company's products or services. Their main task is to develop an effective sales strategy aimed at attracting the attention of potential buyers and increasing sales volumes. To successfully perform their duties, a marketer must have deep knowledge and competencies in their field, be able to work with new technologies and be focused on achieving final results.
Who is responsible for developing this document?
Usually, its creation is assigned to the head of the structural division, the head of the HR department or the company's lawyer. In some cases, this task is performed by the secretary, or the director of the organization himself takes on the task of writing the instructions.
However, regardless of who assumes this responsibility, it is extremely important that the document complies with the requirements of current labor and civil law.
How often does the job description get reviewed?
It is subject to modification, adjustment and addition as necessary, but not less than once every five years. The marketer to whom the provisions of this instruction apply is notified by order of the introduction of changes (additions), and his signature is put as a sign of consent.
What is the deadline for familiarization with the job description of a marketer?
The legislation does not establish a specific time period for familiarization with it. Usually this issue is resolved within the organization itself. The marketer is given several hours to study 3-4 sheets and voice his decision. For this process, as a rule, the specified time is sufficient.
Who is responsible for reviewing job descriptions?
This is an internal regulatory document, and changes to it can only be made at the initiative of the employer.
Labor legislation does not define the procedures for editing instructions. In accordance with the letter of Rostrud dated 10/31/07 No. 4412-6, it is emphasized that the decision on how to make and formalize changes remains at the discretion of the employer.