What data is important for our business goals?

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Make this process easier with Sprout’s social usa business email list listening strategy template. This template helps you align your goals with customer experience and set up your social listening framework–all in 90 minutes.

Creating your framework with Sprout’s template also opens up several questions, which you can use as the foundation for your listening queries.

2. Get clear on what listening can do
Capture a full view of the many ways you can use social listening and what it can do for you. Such as:

Crisis management. Social listening reveals real-time reactions and data that allow crisis management teams to respond proactively. Figure out the scope of a crisis and understand why it’s happening. These insights will help you address the issue directly.
Industry insights. Monitor several different industry trends by listening to topic themes, including trends related to products, competitors, controversies and more.
Market research. Use social listening to support existing research or conduct new research quickly. Some examples include uncovering possible market expansion opportunities or gathering insight into the needs of specific audiences.
Competitive analysis. Social listening can be used to track competitive insights, such as share of voice and sentiments. You can also track the performance of your competitor’s campaigns to gain inspiration for your own content strategies.
Brand health. Find out how people are talking about your brand. You can track conversation trends, sentiments and influencers to see how your brand is perceived.
Campaign analysis. Social listening can show you how much social conversation a campaign has achieved. You can also track responses, and identify active influencers for future partnerships.
Understanding how to use social listening effectively means being aware of all of these use cases and the benefits they can offer your brand.