There was no qualified markete
Posted: Tue Jan 21, 2025 7:05 am
Preparatory work
The beginning was an analysis of the current situation and, in particular, a study of the work of the marketing department. Although the marketing department is a strong word: its entire team consisted of several people. One girl ran an Instagram account. The other two employees were engaged in design and work with Google Ads.r in the company. However, the professional qualities of the existing employees left much to be desired.
The company's website looked deplorable - very little useful information, a "sea" of cliches, no guarantees or work with customer objections, etc.
IAMC Clinic Website - View of the Main Page Before Marketing Work Started
For example, traffic from Google and social networks was attracted to this landing page:
IAMC Clinic Website - Landing Page for Dermatology Services Before Development
No one on the team, not even the company owner, knew how to australia consumer email list evaluate the effectiveness of advertising campaigns. Most importantly, no one understood why this was being done and, accordingly, no results were being tracked.
For example, in September 2020, the company spent about $13,500 on contextual advertising. At the same time, the bounce rate was about 95% for most landing pages. No one counted calls, leads, and conversions. No one thought about assessing profitability at all. In addition, none of the employees bothered to check the adaptability and loading speed of the site before launching advertising campaigns.
Employees simply did not know what was required of them. Because of this, staff turnover was a constant phenomenon in the company. For example, in 2020 alone, the head of the marketing department changed four times. The maximum term of employment of the company's employees did not exceed eight months. In two months of work on the project, the sales department was completely updated.
The beginning was an analysis of the current situation and, in particular, a study of the work of the marketing department. Although the marketing department is a strong word: its entire team consisted of several people. One girl ran an Instagram account. The other two employees were engaged in design and work with Google Ads.r in the company. However, the professional qualities of the existing employees left much to be desired.
The company's website looked deplorable - very little useful information, a "sea" of cliches, no guarantees or work with customer objections, etc.
IAMC Clinic Website - View of the Main Page Before Marketing Work Started
For example, traffic from Google and social networks was attracted to this landing page:
IAMC Clinic Website - Landing Page for Dermatology Services Before Development
No one on the team, not even the company owner, knew how to australia consumer email list evaluate the effectiveness of advertising campaigns. Most importantly, no one understood why this was being done and, accordingly, no results were being tracked.
For example, in September 2020, the company spent about $13,500 on contextual advertising. At the same time, the bounce rate was about 95% for most landing pages. No one counted calls, leads, and conversions. No one thought about assessing profitability at all. In addition, none of the employees bothered to check the adaptability and loading speed of the site before launching advertising campaigns.
Employees simply did not know what was required of them. Because of this, staff turnover was a constant phenomenon in the company. For example, in 2020 alone, the head of the marketing department changed four times. The maximum term of employment of the company's employees did not exceed eight months. In two months of work on the project, the sales department was completely updated.