They browse your website and read the information you have

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Website traffic, or visitors, are people who visit your website. They may be visiting for the first time or even the tenth time.

. They may have navigated to your website because they searched for a term and found you on Google, they saw an ad on Facebook or other social platforms, a real estate listing platform, or even because they heard about you on the radio.

There are different types of web traffic that can be broken down further, but these are the main ones:

Organic traffic means visitors coming from search engines, such as Google or Bing. Nowadays, organic traffic also includes non-paid traffic from social media. However, for the sake of clarity, we have separated the two.

Social traffic refers to visitors who come to your website through any social media canadian cto cio email database platform such as Facebook, Twitter, Instagram, etc.

Referral traffic refers to visitors who come to your website from any source other than a social network or search engine. This could be, for example, a blog that links to your website.

Direct traffic means visitors who type your website URL into their browser and go directly to your website.

Paid traffic refers to visitors coming to your website from any paid traffic source, including social media and search engine advertising.

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The most common form of paid digital advertising is through pay-per-click, or PPC. Google Ads, formerly known as Google Adwords, is a good example of this.

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There are different classifications for website traffic, but we have found the above to be the most common and meaningful way to rank because of the separation of terms that allows you to focus on each of them individually.

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For example, to improve paid traffic, all you need to do is run ads. And to increase your organic traffic, you need to focus on your SEO.

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Website conversion rate
A website conversion is when a visitor engages and takes an action on your website. This action is usually completed by entering data into a form, through a bot, or by calling you on the phone.

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These actions are also known as conversion events; any event is defined by your own parameter(s). This could mean that they left their contact information because they were interested in a certain property, they signed up for your newsletter, or they took another action and left their details allowing you to continue a conversation with them.

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Your website conversion rate is simply the percentage of people visiting your website who, through an action, become leads.

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Calculating your website's conversion rate is very simple:

Conversion Rate % = (Number of people who converted on your website / Number of people who visited your website) x 100

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For example, if 1,000 people visit your website in a given month and two people express interest by leaving their contact information, your conversion rate is 0.02%.

That is, 2/1000 = 0.02%.